In its report on holding company activations at CES 2026, Campaign highlights Omnicom’s first major public showing as the leading holding company following the completion of its IPG acquisition. From its central hub, The Space_, Omnicom showcased expanded capabilities through thought leadership sessions, live demos of its enhanced Omni marketing operating system, and a packed schedule of client engagement that underscored the scale and momentum of the newly combined organization.
Sitting down with editor Luz Corona, OMD USA CEO Chrisse Hanson shared a perspective on the event that prioritizes signals of lasting consumer behavior change over novelty tech, with particular attention to integrated infrastructure and hyper-personalization. Alongside hosting nearly 200 clients, Omnicom used CES to unveil a series of first-to-market partnerships with Google, Walmart Connect and Meta, Roku and Amazon Ads, and Pinterest – demonstrating how its expanded data, identity, and technology assets are translating CES insights into actionable growth opportunities for clients.