Last night, OMG was the top-performing group at the 2025 M&M Global Awards ceremony, taking home 17 total awards, eight highly commended campaigns, and, most significantly, PHD was awarded Agency Network of the Year.
As winner of the coveted Agency Network of the Year, PHD won eight category prizes and five Highly Commended honors. The standout campaign from PHD was PHD USA’s ‘Just Joking’ for Sandy Hook Promise (Best Campaign led by Talent; Best Small Budget Campaign). Other PHD winners included campaigns for British Heart Foundation UK, Andrex UK, belairdirect Montréal, KFC Czech Republic, and Uber UK.
OMD was awarded seven trophies at this year’s M&M Global Awards, with breakthrough campaign work from OMD Costa Rica (1), OMD Peru (2), OMD Dubai (1), OMD UK (2), and OMD New Zealand (1). Winning campaigns from OMD include Al Joumhouria –‘Uncensored Press: Breaching The Algorithm’; McDonald’s – McRib Mistakes, Mibanco – EstibADores; Kotex – ‘GameHers’; and 2degrees – ‘Good Tings: How 2degrees expanded its fight for fair.’
Beauty Co-Lab’s campaign for L’Oréal – ‘The Final Copy of Ilon Specht’ – won in Best Campaign for Fashion, Beauty & Retail and was Highly Commended for Best Inclusive Campaign.
Hearts & Science took home more wins for the group, claiming a win for Warner Bros – ‘It’s Showtime: Beetlejuice, Beetlejuice’ (Best Use of Gaming) and Highly Commended for Popeyes NZ – ‘The Most Successful Popeyes Launch in the World!!!’ (The ROI Award).
The M&M Global Awards celebrate and recognize the best media and marketing campaigns worldwide, setting a benchmark for excellence across the industry.
These achievements build on a standout year that also saw PHD named ADWEEK’s 2025 Global Media Agency of the Year earlier this year, and OMD named Cannes Lions Media Network of the Year. Congratulations to all our teams and clients who made these wins possible.
OMG’s full list of winners at the 2025 M&M Global Awards are:
GRAND PRIX
- Agency Network of the Year: PHD
WINNERS (17)
- Best Use of Gaming: Warner Bros., ‘It’s Showtime: Beetlejuice, Beetlejuice’ (Hearts & Science USA)
- Best Retail Media Campaign: Andrex, ‘Getting Comfortable with Retail Media’ (PHD UK)
- Best Campaign led by Cause: British Heart Foundation, ‘Til I Died’ (PHD UK)
- Best Campaign led by Event or Experiential: belairdirect, ‘Crashing Moving Day’ (PHD Montréal)
- Best Campaign led by Talent: Sandy Hook Promise, ‘Just Joking’ (PHD USA)
- Best Small Budget Campaign: Sandy Hook Promise, ‘Just Joking’ (PHD USA)
- Best Campaign for Fashion, Beauty & Retail: L’Oréal, ‘The Final Copy of Ilon Specht’ (Beauty Co-Lab USA)
- Best Use of an Adtech Platform (in association with The Digital Voice): Magnum, ‘Ice Ice Maybe? With Data, Baby!’ (PHD Germany)
- Best Campaign for Tourism & Travel: Uber, ‘Making local media Uber contextual’ (PHD UK)
- Best Campaign led by Traditional Media: Mibanco, ‘EstibADores’ (OMD Peru)
- Best Campaign for Financial & Utility Services: Mibanco, ‘EstibADores’ (OMD Peru)
- Best Response Campaign: Al Joumhouria, ‘Uncensored Press: Breaching The Algorithm’ (OMD Dubai)
- Best Local Execution for a Brand: Kotex, ‘GameHers’ (OMD Costa Rica)
- Best Use of Packaging as a Media Channel (in association with Appetite Creative): 2degrees, ‘Good Tings’ (OMD New Zealand)
- Best Communications Strategy: McDonald’s, ‘McRib Mistakes’ (OMD UK)
- Best Campaign for FMCG, Food & Beverage: McDonald’s, ‘McRib Mistakes’ (OMD UK)
- Best Campaign led by Technology: Volkswagen ID.7, ‘The Walking Ads’ (PHD Norway)
HIGHLY COMMENDED (9)
- The ROI Award: Popeyes NZ, ‘The Most Successful Popeyes Launch in the World!!!’ (Hearts & Science New Zealand)
- Best Campaign led by Cause: Sandy Hook Promise, ‘Just Joking’ (PHD USA)
- Best Campaign led by Digital Media: Skoda, ‘The Redditor Edit’ (PHD UK)
- Best Inclusive Campaign: L’Oréal, ‘The Final Copy of Ilon Specht’ (Beauty Co-Lab USA)
- Best Campaign for Automotive: Audi, ‘The Audi Audit – AI Clears the Clutter’ (PHD Germany)
- Best Use of Music in Media Campaign: KFC, ‘The Mag Wrap’ (PHD Czechia)
- Best Campaign led by Partnership: KFC, ‘The Mag Wrap’ (PHD Czechia)
- Best Campaign led by Data: McDonald’s, ‘Maccie’ (OMD Netherlands)
- Best Campaign led by Technology: McDonald’s, ‘Deal with the Trash’ (OMD Sweden)