Two Publicis executives are joining Omnicom Media Group agency OMD in what has become a game of agency musical chairs between Publicis Groupe and Omnicom Group.
Kim Einan will join OMD as Chief Strategy Officer, the same title she held at Starcom. Dan Rolli will serve as OMD’s Chief Investment Officer from Publicis’ Zenith, where he was executive VP, Head of Partnerships. In addition to the two Publicis snags, OMD will elevate Suzanne Irving to become the agency’s first President of Integrated Investment and Client Solutions. Irving will act between the strategy and investment teams, creating bespoke programs for clients based on OMD’s tech capabilities
Read the full story on AdAge, and read the OMD release below:
WITH NEW LEADERSHIP APPOINTMENTS, OMD EXPANDS ITS TALENT BENCH
TO CREATE WHAT’S NEXT
Dan Rolli Named Chief Investment Officer,
Kim Einan Takes on Chief Strategy Officer Role
OMD vet Suzanne Irving tapped for newly created role of
President, Integrated Investment & Client Solutions
New York, NY (March 5, 2024) – Coming off a year in which the biggest media agency in the USA outpaced the industry for net new business, client retention, and overall performance, Omnicom Media Group Agency OMD USA today revealed new additions to the talent bench charged with building on that momentum in 2025 by delivering on the promise to clients rolled out earlier this month: We Create What’s Next.
“Creating what’s next means delivering media solutions that transform our clients’ businesses- creatively, culturally, and commercially,” says OMD USA CEO Chrissie Hanson, “and that requires leaders who can anticipate change, expand the horizons of what media can achieve, and drive measurable impact. Over the course of their individual careers, each of the new officers we are announcing today have repeatedly met that mandate.”
Dan Rolli
Chief Investment Officer Dan Rolli joins OMD following almost two decades with Publicis, most recently as EVP, Head of Partnerships at Zenith, serving as the principal consultant on value creation and savings commitments across the agency’s client portfolio. During his tenure, Rolli led investment for many of Publicis’s biggest accounts, including Walmart and Verizon.
Rolli succeeds Kelly Metz, who is leaving the agency.
“As an architect of integrated investment and an advocate for connecting brand-building and performance investment, Dan has a proven record of challenging what is to enable what’s next – and that makes him the ideal choice to lead an investment practice that is looking beyond legacy products and packages to create marketplace partnerships that prioritize outcomes, innovation and commercial advantages for clients,” says Hanson.
Kim Einan
Following 25 years at Publicis’ Starcom agency, where she most recently held the title of Chief Strategy Officer, Kim Einan takes on the same role at OMD USA as the combination of agency growth and increasing marketplace complexity translates to a heightened need to look around corners to identify what’s next. In her new position, Einan will ensure that the vast consumer and cultural data assets within Omni – the open operating system that supports all Omnicom agencies – are being effectively leveraged to deliver commercial advantage to OMD clients.
Defining the match between the practice ambition and leader, Hanson says, “ Having built global planning and insights operations from the ground up –each rooted in a culture designed to give talent an opportunity to thrive – Kim has the experience needed to lead the ongoing evolution of OMD’s operationalized approach to strategy: enabled by technology, powered by industry-leading consumer insights and cultural intelligence, and translated by our talent into solutions that move people and businesses.”
Suzanne Irving
As the agency’s first President of Integrated Investment and Client Solutions, Suzanne Irving will operate at the intersection of investment and strategy – and its familiar arena for the OMD executive who has spent the past decade leading integrated investment teams and delivering insights-driven solutions for some of the agency’s biggest clients, including PepsiCo and State Farm.
Bringing her expertise to the practice level in support of creating what’s next, Irving will shape bespoke investment strategies rooted in consumer needs and cultural trends, ensuring brands remain relevant and deeply connected to the communities they serve.
“Suzanne understands that keeping brands competitive in a rapidly moving marketing place demands agility, “says Hanson. “She will ensure that agility innovating and activating media solutions that grow sales and share for our clients and unlock new revenue streams for OMD.”
Irving’s appointment is effective immediately. Rolli will join OMD in early Q2, with Einan coming on board later this year.
In 2024, OMD USA won $731.2 million in net new business (wins minus losses, excluding retentions). Fueled by wins from Gap Inc., MSC Cruises, Ali Express, and Michelin among others, OMD outperformed the vast majority of its competitors and is ranked #2 for the year on the COMvergence USA new business dashboard. At the same time, OMD retained 99% of its market-leading 2023 $9.6 billion in total business volume.
As reported in the most recent RECMA Diagnostics Report, OMD is the best-performing US agency for overall capabilities, while the OMD global network was described as “one strong leader ahead of an eight-agency pack” and “having no direct competitor.”
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