Media Buying Briefing: Omnicom Media Group’s CEO on the Economy, Fraud, the Quadropoly and ‘Agency as a Platform’

By Michael Bürgi This Media Buying Briefing covers the latest in agency news and media buying for Digiday+...

December 12, 2023

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Why DE&I and ROI Are Inextricably Linked for Brands, Now and Into the Future

By The List and Ad Age Studio 30 The next article in “The Modern CMO Playbook” tells hard...

December 7, 2023

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Annalect hires Accenture Song’s Lauren Walker as Chief Client Solutions Officer

By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling...

December 1, 2023

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Omnicom Media Group Ranked #1 for Q1-Q3 Incremental Billings Growth Among Global Media Management Groups

Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business,...

November 28, 2023

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Omnicom Media Group’s Florian Adamski Shares Plans to ‘Outgrow the Market’

By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as...

November 20, 2023

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PHD Global Head of Gaming & Experience Predicts Big Opportunities for Marketers in 2024

By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in...

November 16, 2023

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Why Omnicom Media Group Is Investing in Chief Media Officers

By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its...

November 16, 2023

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Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such...

November 2, 2023

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OMD Named Best Performing Global Media Network

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead...

October 30, 2023

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PHD Hires MediaMonks’ Melissa Wisehart as Chief Media Officer

By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of...

October 25, 2023

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Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model

Originally published by Adweek Olivia Morely Holding company agencies sprawl, rife with redundancies and complexity that leave...

October 17, 2023

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Virgin Voyages Sets a Course for Global Growth With Hearts & Science

By Olivia Morley GroupM's EssenceMediacom won the review, but a source told Adweek 'unforeseen operational concerns' hindered the...

October 10, 2023

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Florian Adamski chats about OMG’s recent Uber win and why the agency network is pitching more at the group level

Wrapping up a 12-week sprint of new business wins  that totaled $1.5 billion, Omnicom Media Group CEO Florian...

October 5, 2023

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PHD US’ Katie Klein and OMG NA’s Ryan Eusanio Offer Insights for Digiday Media Agency Report 2023

To assess the current state of media planning and buying and to understand which channels clients are investing...

October 4, 2023

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Suhaila Hobba Joins OMD USA as Chief Media Officer

Former Amazon Head of Digital Will Drive Holistic Investment Offer, Deliver Performance-Based Solutions for Biggest US Media Agency...

October 2, 2023

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Omnicom Media Group drives away with Uber’s global media business

As published on Campaign. by Alison Weissbrot | September 27, 2023 Omnicom Media Group (OMG) has won the...

September 27, 2023

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Laura Fenton named CEO of Omnicom Media Group UK

London (September 21, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE:...

September 21, 2023

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New National Lottery operator Allwyn appoints Hearts & Science

Allwyn has confirmed the appointment of Omnicom Media Group’s Hearts & Science as its media agency. The win coincides...

September 15, 2023

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Dan Clays Named CEO of Omnicom Media Group EMEA

New York, NY (September 13, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group...

September 13, 2023

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HSBC Picks Omnicom Media Group as Global Media Agency

Originally posted by Campaign By Shauna Lewis | September 4, 2023 Campaign first reported on the review in...

September 6, 2023

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Beiersdorf Selects OMD as Media AOR for Europe and North America

Originally published by Campaign.com By Alison Weissbrot | September 01, 2023 The Omnicom Media Group agency is expanding...

September 5, 2023

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Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide

New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group...

September 5, 2023

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Campaign reports on new research from OMG and Snapchat

Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and...

August 23, 2023

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Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson

 Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey...

August 23, 2023

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How Agency In-Housing Offerings like Omnicom’s TRKKN use Google Expertise as a Draw

 By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has...

August 22, 2023

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Adweek’s 2023 Media All Stars are Redefining Media Strategies and Expanding Audience Reach

This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re...

August 16, 2023

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Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal

SALISBURY, Ct. — After it won the US media account for L’Oreal, Omnicom Media Group has set about making...

August 8, 2023

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OMG’s PHD Tops Shortlist at the 2023 M&M Global Awards

Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across...

July 20, 2023

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OMG’s Agency as a Platform Model

By Olivia Morley In a recent sit-down with Adweek, OMG group and agency leadership discussed how our Agency...

July 18, 2023

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PHD US CEO Mike Solomon Named to the 2023 Campaign US 40 Over 40 List

 By Campaign US Staff --- Advertising is known for chasing youth, and that is reflected in the talent...

July 13, 2023

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Under Armour names OMD global media AOR

 By Alison Weissbrot --- The sportswear brand’s account was previously held by Publicis Media. OMD has won Under...

July 13, 2023

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OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings

NEW REPORT REVEALS OMNICOM MEDIA GROUP AGENCIES OUTPERFORMED IN 2022 OMD Worldwide Marks Sixth Consecutive #1 Ranking for...

July 12, 2023

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Omnicom Acquires Global Media Agency Ptarmigan for Deep Financial Services Expertise

Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan...

July 11, 2023

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Cannes Lions 2023: Omnicom is Cannes Lions 2023 Creative Company of the Year

June 26, 2023

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Cannes Lions 2023: Leadership Perspective with OMG’s Ralph Pardo

June 26, 2023

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Cannes Lions 2023: Leadership Perspective with OMG’s Guy Marks

June 26, 2023

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OMG Chief Talent Experience Officer Kate King talks to AdAge about helping talent improve mental health

By Lindsay Rittenhouse The pandemic sparked a focus on mental health in the ad business, an industry known for...

May 17, 2023

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OMG’s Kelly Metz explains the dynamic between clients and negotiators for the NYT’s report on the 2023 Upfronts

By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning...

May 15, 2023

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Mike Solomon brings “ethos of challenging the status quo” to his new role as CEO of PHD US

By Brian Bonilla PHD's U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s...

May 12, 2023

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Megan Pagliuca talks to BeetTV about enabling diversity and empowering purpose

By Robert Williams MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find...

May 1, 2023

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Vans is the latest iconic brand to choose OMD as its global media partner

The AOR decision was made after a four-month review  By Brian Bonilla Vans has named OMD as its...

April 26, 2023

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OMD Chief Investment Officer Stacey Larson talks about measurement, content and why Upfront still matters in the premiere episode of Digiday’s Future of TV special series

By Tim Peterson The TV ad market has been on the verge of a tipping point for years....

April 26, 2023

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Digiday spotlights Omnicom’s partnership with Microsoft integrating ChatGPT into its Omni marketing orchestration platform

By Antoinette Siu Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus...

April 25, 2023

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Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023

April 18, 2023 This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked...

April 18, 2023

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OMD Worldwide tops Campaign’s new business ranking for Q1 2023

By Maria Iu Top-placed OMD registered 37 wins in January-February media table. OMD, Starcom and Spark Foundry all...

April 18, 2023

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Omnicom Media Group Ranked #1 For 2022 Incremental Billings Growth Among Global Media Management Groups

Omnicom Media Group Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing...

March 23, 2023

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Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson (Video)

March 14, 2023

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Philips Switches $165m Global Media Account

Carat has been incumbent in Europe for nearly three decades. February 16, 2023 | By Arvind Hickman Philips Domestic Appliances...

February 16, 2023

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Hearts & Science’s Bob Hunt Explains Why Programmatic Podcast Buying May Become More Prevalent in 2023

February 14, 2023 | By Sara Guaglione Despite improvements in podcast advertising that have made it easier to buy ads...

February 14, 2023

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Jaguar Land Rover Changes Gear to Hearts & Science for Global Media Duties

The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025. By...

February 6, 2023

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Media Buyers Confident in Spotify’s Ad Biz Despite Dawn Ostroff Departure

Published By Brandon Doerrer   Spotify is laying off 6% of its global workforce, which is just...

January 24, 2023

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OMD wins Burberry’s Global Media Account

The Omnicom agency will succeed Dentsu in 2023. By Arvind Hickman, Campaign Live. Published on December 16, 2022....

December 16, 2022

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L’Oréal Awards $1 Billion Media Account to Omnicom Media Group

Wavemaker previously held the business and expanded its remit globally last year. By Brian Bonilla, Ad Age. Published...

December 12, 2022

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Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession

  Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known...

September 8, 2022

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Omnicom to roll out Google tech consultancy across major markets

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders...

August 29, 2022

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Anand Chakravarthy to join Omnicom Media Group India as Chief Growth Officer

This story was originally published in Campaign India. Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as...

July 26, 2022

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Ad Spending for Streaming Media Is Reaching Broad Scale: OMD’s George Manas

This story was originally published in Beet.TV. The rapid growth of the streaming media audience in the past...

July 25, 2022

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OMD USA Elevates Former Global CSO Christina Hanson to CEO

This story was originally published in Adweek. Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead...

July 18, 2022

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Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment

This story was originally published in Adweek. Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders...

July 14, 2022

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Omnicom to roll out Google tech consultancy across major markets

This story was originally published in Campaign. Omnicom Media Group (OMG) is rolling out its Google marketing consultancy...

July 5, 2022

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Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce

With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom...

June 27, 2022

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Omnicom Media Group names Chloe Neo Singapore CEO

This story was originally published in Marketing Interactive.  Omnicom Media Group (OMG) Singapore has promoted Chloe Neo to...

May 26, 2022

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OMG North America Names New CEO as Scott Hagedorn Departs

This story was originally published in Ad Age.  Omnicom Media Group North America CEO Scott Hagedorn is leaving...

March 21, 2022

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Adweek Spotlights OMG’s Centers of Excellence – “The Driving Force Behind OMG’s New Expertise and Products”

This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform,...

January 24, 2022

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Omnicom Media Group Appoints Guy Marks as EMEA CEO

This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief...

January 11, 2022

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OMG’s Morning of Innovation: Top Tech Trends From CES 2022

This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version...

January 10, 2022

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OMG CEO Florian Adamski and OMD CEO George Manas Detail What’s Next for OMG

This article was originally published by Adweek. An executive promotion this month triggered leadership changes within Omnicom’s media...

November 29, 2021

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OMG Named Global Media Partner for British Airways

This article was originally published by Adweek. British Airways has appointed Omnicom Media Group as its new media...

November 8, 2021

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‘Learn Fast in Order to Act Faster’: Q&A with OMG’s New Global CEO

This article was originally published by Digiday. Amidst a domino effect of promotions and hires across Omnicom last...

November 8, 2021

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Omnicom Media Group CEO Daryl Simm Elevated to President, COO of Omnicom Group with Florian Adamski Named CEO of OMG

This article was originally published by the Wall Street Journal. Ad giant Omnicom Group Inc. has promoted Daryl Simm,...

November 1, 2021

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Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative

Omnicom Media Group’s chief activation officer Megan Pagliuca, speaking on the last day of Digiday’s just-concluded Media Buying...

October 21, 2021

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OMD Named LegalZoom’s New Media Agency of Record

This article was originally published by Adweek. Fresh off a new partnership with the NBA, LegalZoom has picked...

October 19, 2021

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OMG Bags Chanel in Global Media Pitch Win

This article was originally published by Campaign. Chanel has awarded its global media-buying account to Omnicom after a...

October 13, 2021

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OMG Boosts Performance Media Offering with Acquisition of Jump 450

Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450...

October 6, 2021

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Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group

This article was originally published by Adweek. Mercedes-Benz is consolidating its global media, brand and performance marketing into...

September 27, 2021

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OMD Tops Global and EMEA Media Agency Ranking

This article was originally published by The Drum. In the latest report from leading independent and international research...

July 23, 2021

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OMG UK Futures: Hit The Switch – The Future of Sustainable Business

We are in a climate emergency. The world is facing the biggest existentialist crisis in living memory. With...

July 20, 2021

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OMG Research: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism

This article was originally published by Adweek. Shortly after the pandemic hit the U.S., many people made concessions...

July 11, 2021

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PHD Singapore Named Marketing-Interactive’s Media Agency of the Year

This article was originally published by PHD Media. PHD Singapore struck Gold at Marketing-Interactive’s 2021 Agency of the...

July 9, 2021

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PHD Wins Red Bull Media Assignment

This article was originally published by MediaPost. Red Bull has appointed Omnicom Media Group's PHD as its new...

July 7, 2021

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Fredrik Eriksson Named CEO of OMG Sweden

This article was originally published by Dagens Media. Incoming OMG Sweden CEO Fredrik Eriksson and his predecessor, Ali...

June 23, 2021

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Fuse Joins Forces With Unofficial Partner to Create a Podcast on the Value of Sport to Brands

In the first in a series of podcasts, OMG UK, Fuse & Unofficial Partner look at sport through...

June 21, 2021

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OMG’ers Among the Campaign Media Week 30 Under 30 2021 Winners

Congratulations to this year’s Campaign Media Week 30 Under 30 winners. Well done to Oliver Braley, Senior Account...

June 16, 2021

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Omnicom Media Group MENA Promotes Elda Choucair to CEO

Omnicom Media Group MENA has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will...

June 14, 2021

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April 29, 2021

Campaign Middle East’s Media Faces to Watch 2021

Campaign Middle East has highlighted the rising stars in the media industry with their annual…

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OMG APAC CEO, Tony Harradine, Talks to Exchange4Media

This article was originally published on Exchange4Media. Tony Harradine took charge as the CEO of Omnicom Media Group,...

August 6, 2019

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Hearts & Science’s Megan Pagliuca and Nadalie Dias Among Adweek’s 2019 Media-All Stars

This article was originally published by Adweek. Consumer attention is fleeting, and only the bold and brave cut...

May 13, 2019

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Hearts & Science Named Among Adweek Arc Award Honorees for 2018

This is excerpt is featured in an article originally published by Adweek. In advance of our inaugural Brand...

March 3, 2019

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Heart and Science’s Sharon Cullen Named Media Buyer of the Year by TVWeek

This article was originally published by TVWeek. In early September 1989, TV Guide’s annual Fall Preview edition hit...

December 12, 2018

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Plans from Hearts & Science, OMD and PHD Named Among the Best of the Year by Adweek

This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem,...

September 16, 2018

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OMG U.K.’s Sam Phillips Named One of Ad Age’s Women to Watch Europe 2018

This interview was originally published by Ad Age. Sam Phillips wasn't always outspoken. But 15 years ago, when...

May 29, 2018

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