Omnicom Media Group (OMG) the media services division of leading global marketing and corporate communications holding company Omnicom Group Inc (NYSE: OMC) is expanding its market intelligence relationship with leading attention [...]
August 5, 2024
November 8, 2023 | By Tim Peterson This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago. Disney plus data Two years after Disney unveiled its data clean room, the media conglomerate has gotten 136 individual brands and all the major agency holding companies […]
October 23, 2023 | By Antoinette Siu No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy changes exert more influence on them. Not only does standardization become paramount when ensuring accurate measurement, attribution and optimized campaign results, but […]
June 20, 2023 | By Michael Bürgi Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered with Uber Advertising on a data collaboration that will let the media agency network serve up its clients’ […]
June 12, 2023 | By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can land a media buyer’s client in the wrong place? Is its main attraction simply the fact that its cost-per-reach is much lower than private marketplaces (PMPs) that […]
April 19, 2023 | By Alyssa Boyle Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new consumer insights platform called Comet, which allows buyers to create custom audience segments by combining purchase and viewing data. […]
By Jack Neff, AdAge Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will let advertisers served by both companies make privacy-compliant audience matches using Disney and VideoAmp data. The deal does not cover the use of VideoAmp as a currency in upfront deals for Disney’s TV networks, […]
By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line The data graph will integrate with OMG’s identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on […]
Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft in the era of cookie deprecation. On the one hand, clean rooms are significantly better than relying on cookie-based ad server data. They enable more stable connections […]
A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct qualitative research and the money to broadcast ads that don’t work. Enter Video Creative Intel, a tool from […]
The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition isn’t so easy, though. Publishers are already feeling a little overwhelmed, and marketers are similarly beside themselves at the prospect of picking out where to plug their first-party data. In a fireside […]
NBCUniversal has struck a deal with Omnicom Media Group to make it the first agency to have access to NBCU’s audience insights hub—or “clean room” solution. The agreement comes as first-party data becomes a more critical sell for NBCU’s ad business. OMG will now be able to run permissioned queries across the hub’s combined data […]
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This article was originally published by Campaign. There were times when Omnicom Media Group’s new global CEO Florian Adamski didn’t know whether the agency landscape would be able to adapt to rapid and relentless change. COVID-19 changed that. “It showed us the ability of some agencies to go at any pace needed to stay relevant […]
This article was originally published by Media Village. Omnicom Media Group’s primary research team, led by Managing Director Pamela Marsh, has been conducting a longitudinal study among 1,000 respondents over the course of 17 waves fielded since March 2020. The four most recent waves have focused on tracking the New Normal — i.e., behaviors and […]
This article was originally published by Digiday. Omnicom Media Group (OMG), the media arm of holding company Omnicom, has formally endorsed Unified ID 2.0 as the post-cookie solution best suited so far for its clients and publisher partners, and will begin to recommend publishers adopt that standard, Digiday has learned. “We think endorsing UID 2.0 […]
This article was originally published by Campaign. Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to continue to target audiences while preserving consumer privacy, the companies said on Wednesday. Cookieless Translator uses AI to […]
