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It’s become increasingly hard for people to tell what’s real online, with nearly one-third of people misidentifying human created content as AI-generated, according to a new study from OM Media Trials, the customized research unit in Omnicom Media that partners with media owners and adtech platforms.
The research in partnership with Zefr challenges the blanket “AI slop” narrative and show not all AI environments pose equal risk. In fact, ads appearing next to creative, entertaining, and clearly labeled AI content can drive positive outcomes from aiding ad recall to boosting perceptions of innovation. And in a time where transparency matters to audiences and AI-generated and AI-assisted content continues to scale across platforms, this research provides brands with a data-driven framework to navigate adjacency, align with the right AI environments, and apply customized suitability controls.
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