Access the Report
In today’s attention economy, brands have seconds—sometimes less—to make an impression. With 85% of online ads losing attention after just 2.5 seconds, incremental creative upgrades can deliver outsized returns.
Small Shifts. Big Lifts., an OM Media Trials and PadSquad study, explores how enhancing traditional pre-roll with strategic creative elements — and, when appropriate, interactivity — can significantly improve performance across awareness, consideration, and intent.
Please enter your information to receive the report via email.