Mar 5, 2026
A new report from Snapchat and Omnicom Media, based on research conducted with Ipsos, finds that social media is becoming the primary driver of movie…
Mar 5, 2026
New York, NY – March 5, 2026 – New research finds that enhancing traditional video ads with interactive elements drives three times higher purchase intent…
Mar 3, 2026
Zefr, the global leader in brand suitability technology for social platforms, in collaboration with OM Media Trials, today released new research, AI Slop or Not?…
Feb 19, 2026
Agencies and brands are moving quickly into ChatGPT advertising following OpenAI’s rollout of paid placements, despite limited measurement tools and unresolved brand safety questions. The…
Feb 16, 2026
As reported by AdAge, furniture retailer Raymour & Flanigan has awarded its $120 million media account to PHD USA. “From our perspective, this decision came…
Feb 12, 2026
In a thorough and thoughtful analysis, ADOTAT editor Pesach Lattin examined how Omnicom Media Group approaches research — concluding that at OM, there is a…
Jan 29, 2026
Ad Age reports that the Media Rating Council has released its final standards for digital ad auctions, a significant step toward giving advertisers greater transparency…
Jan 16, 2026
Omnicom Media North America has named longtime executive Jeremy Carey president of Optimum Sports, positioning the in-house sports media and marketing group for a pivotal…
Jan 14, 2026
At CES, Omnicom Media CEO Florian Adamski outlined his vision for the newly restructured organization following Omnicom’s acquisition of Interpublic Group, positioning the company around…
