Feb 19, 2026
Agencies and brands are moving quickly into ChatGPT advertising following OpenAI’s rollout of paid placements, despite limited measurement tools and unresolved brand safety questions. The…
Feb 16, 2026
As reported by AdAge, furniture retailer Raymour & Flanigan has awarded its $120 million media account to PHD USA. “From our perspective, this decision came…
Feb 12, 2026
In a thorough and thoughtful analysis, ADOTAT editor Pesach Lattin examined how Omnicom Media Group approaches research — concluding that at OM, there is a…
Jan 29, 2026
Ad Age reports that the Media Rating Council has released its final standards for digital ad auctions, a significant step toward giving advertisers greater transparency…
Jan 16, 2026
Omnicom Media North America has named longtime executive Jeremy Carey president of Optimum Sports, positioning the in-house sports media and marketing group for a pivotal…
Jan 14, 2026
At CES, Omnicom Media CEO Florian Adamski outlined his vision for the newly restructured organization following Omnicom’s acquisition of Interpublic Group, positioning the company around…
Jan 14, 2026
In its report on holding company activations at CES 2026, Campaign highlights Omnicom’s first major public showing as the leading holding company following the completion…
Jan 12, 2026
In his first post-acquisition sit-down since Omnicom acquired IPG, Omnicom Media CEO Florian Adamski told Digiday at CES 2026 that the company’s growth strategy hinges…
Jan 9, 2026
In an in-depth interview conducted with AdAge during CES 2026, Omnicom Media CEO Florian Adamski frames his organization’s strategy following Omnicom’s acquisition of IPG as…
