Florian Adamski on Why Omnicom Media’s Scale Delivers Certainty and Value
In his first post-acquisition sit-down since Omnicom acquired IPG, Omnicom Media CEO Florian Adamski told Digiday at CES 2026 that the company’s growth strategy hinges on scale activated through a “platformed” agency model rather than consolidation. With six media agency…
January 12, 2026