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A New Snapchat and Omnicom Media Report Reveals Social Posts Can Build Box Office Hits

A new report from Snapchat and Omnicom Media, based on research conducted with Ipsos, finds that social media is becoming the primary driver of movie discovery and theater attendance, particularly among younger audiences. Surveying nearly 1,900 U.S. social media users…

March 5, 2026

Recent News

Mar 5, 2026

PadSquad and OM Media Trials Study Reveals Interactive Video Ads Drive 3X Higher Purchase Intent Than Traditional Pre-Roll

New York, NY – March 5, 2026 – New research finds that enhancing traditional video ads with interactive elements drives three times higher purchase intent…

Mar 3, 2026

Zefr and OM Media Trials Release First-of-Its-Kind Study on Brand Impact of Ad Adjacency to AI-Generated Content

Zefr, the global leader in brand suitability technology for social platforms, in collaboration with OM Media Trials, today released new research, AI Slop or Not?…

Feb 19, 2026

Why agencies are rushing into ChatGPT ads despite limited measurement

Agencies and brands are moving quickly into ChatGPT advertising following OpenAI’s rollout of paid placements, despite limited measurement tools and unresolved brand safety questions. The…

Feb 16, 2026

Agency Brief—Highdive names first chief growth and marketing officer, PHD wins Raymour & Flanigan

As reported by AdAge, furniture retailer Raymour & Flanigan has awarded its $120 million media account to PHD USA. “From our perspective, this decision came…

Feb 12, 2026

Omnicom Media Has Built a Visible Bridge Between Research and Product That Other Holding Companies Haven’t

In a thorough and thoughtful analysis, ADOTAT editor Pesach Lattin examined how Omnicom Media Group approaches research — concluding that at OM, there is a…

Jan 29, 2026

The MRC Publishes Industry’s First Ad Auction Standards Initiated by Omnicom Media

Ad Age reports that the Media Rating Council has released its final standards for digital ad auctions, a significant step toward giving advertisers greater transparency…

Jan 16, 2026

Omnicom names new Optimum Sports president ahead of major year for sports

Omnicom Media North America has named longtime executive Jeremy Carey president of Optimum Sports, positioning the in-house sports media and marketing group for a pivotal…

Jan 14, 2026

Omnicom Media’s Florian Adamski: Client Fatigue Is Fueling a ‘Renaissance Moment’ Across Media and Creative

At CES, Omnicom Media CEO Florian Adamski outlined his vision for the newly restructured organization following Omnicom’s acquisition of Interpublic Group, positioning the company around…