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In a world with less available attention, where flexibility is the new scale, Omnicom Media Group transforms experiences – connecting best-in-class capabilities that enable our agencies to build audience-first integrated solutions that deliver better business outcomes for clients.

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Transformational Ideas: A New Quarterly Marketing Roadmap from OMG

Transformational Ideas provides a practical roadmap for marketing leaders anticipating 2025 and beyond. Rather than merely noting trends, each article offers real-world applications across four core themes: The AI Revolution...

March 13, 2025

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Transformational Ideas: A New Quarterly Marketing Roadmap from OMG

Transformational Ideas provides a practical roadmap for marketing leaders anticipating 2025 and beyond. Rather than merely noting trends,...

March 13, 2025

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OMD Wins Big with Data-Driven New Business Strategy

When Chrissie Hanson was named U.S. CEO of OMD in 2022, she told Ad Age she anticipated “a...

March 10, 2025

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Reaching Gen Z in unexpected places—how brands can win their attention

With social media advertising projected to reach $276.7 billion this year, according to February research from social media...

March 10, 2025

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AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in...

March 6, 2025

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WITH NEW LEADERSHIP APPOINTMENTS, OMD EXPANDS ITS TALENT BENCH TO CREATE WHAT’S NEXT

Two Publicis executives are joining Omnicom Media Group agency OMD in what has become a game of agency musical...

March 5, 2025

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A Standard-Bearer For Standards

What do toasters have in common with transparency and standards for online advertising? Quite a lot, actually, says Ben...

January 23, 2025

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Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson

January 23, 2025

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Commerce Media Is Pivoting to TV—Like Brand Advertising: OMD’s George Manas

January 23, 2025

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Emergent Tech Boosts Full-Funnel Marketing on Open Web Says OMD’s Ben Hovaness

January 20, 2025

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