OMG introduces the second volume of Transformational Ideas — insights designed to actively shape marketing strategies rather than solely observe industry trends.
It is strategically designed to equip marketers with actionable insights, innovative strategies, and practical applications rooted in today’s rapidly evolving digital, cultural, and technological realities.
Access Transformational Ideas Vol 2 report here.
Volume 2 dives deeper into critical topics, including the expansive role of AI, the evolution of content creation and consumption, intelligent commerce integration, and the dynamic intersection of entertainment and consumer engagement. Each carefully curated article delivers fresh perspectives and real-world applications to inspire and enable marketing excellence across four core themes: Technological Revolution, Content Evolved, Connected Commerce, and People at Play.
Technological Revolution
- “The Agentic Brand: Five Provocations to Unlock the Next Chapter in Value Creation” by Rohan Tambyrajah
- “A New Frontier for Marketers: Agentic AI and Omni 3 Take Center Stage at CES 2025” by Kristin Reagan
- “Reimagining Medicine: Transforming Healthcare with AI Technology Advances for the Future” by Matina Demetis
- “2025 is Just the Start: Five Ideas for the Future” by Phil Rowley
Content Evolved
- “Designing an Ecosystem: Orchestrating Human and Digital Touchpoints in Service of Consumer Experience” by Rajan Sehmi
- “Driving Engagement: How Autonomous Vehicles are Redefining Brand Opportunities” by Nicole Crilly
- “Uniting Creativity and Media Through Technology: Accelerating the Path to Addressable Content” by Andy Spray
Connected Commerce
- “Navigating the Rational Versus Irrational: How the Upcoming Fork in the Road Supercharges Accountable Brand Building” by Matt Ticehurst
- “Enhancing Capabilities to Create Digital Availability: Building a Data and Innovation Agenda for an Agentic World” by Matt Devlin
- “The Dawn of I-Commerce: How Intelligent Commerce is Evolving the Internet of Things to Reshape Purchase Behaviors” by Jessica Mitchell
- “Next Gen Commerce: The Consumer Has Moved On, Why Haven’t We?” by Tej Desai and Rebecca Piedra
People at Play
- “The Comfort Gaming Opportunity: Connecting with Young Families Through Video Game Nostalgia” by Jamie Lyons
- “Netflix’s Next Move? Video Podcasts – And Why Marketers Need to Be Ready” by Chris Stephenson
Featuring thought leadership from OMG’s global experts, Transformational Ideas Vol 2 underscores the importance of embracing change, innovating boldly, and strategically positioning brands for sustained relevance and growth.