At The Studio at the Omnicom Space, Pinterest showcased its latest advancements in Visual Search, highlighting how the platform is redefining product discovery and shopping through AI and Gen Z-driven behavior.
Pinterest’s proprietary visual language model and visual similarity technology create hyper-personalized, intuitive experiences that go beyond traditional keyword-based search. Instead, users can explore and define their unique styles visually, with the platform surfacing relevant content in real time.
Gen Z’s demand for authenticity and specificity is central to this shift. Pinterest’s AI tools meet this audience where they are, offering personalized recommendations without disrupting the experience. For advertisers, Performance+ Targeting removes the need for manual curation, automatically placing creative in front of the most relevant audiences.
This session spotlighted how visual search supports Pinterest’s broader commerce strategy: making inspiration instantly actionable, and helping brands show up in the right moments, with the right message, in a truly seamless way.
Click to learn more about Pinterest’s approach to discovery in this interview with OMD’s Ben Hovaness and Julie Towns from Pinterest.