Omnicom Media Group (OMG) agencies have received 47 shortlists at the 2025 Festival of Media North America Awards 2025.
PHD received 21 shortlists; OMD received 15 shortlists (almost doubling its tally from 2024), and 11 further entries were credited to Omnicom Media Group from Hearts & Science and Beauty Co-Lab.
Demonstrating the network’s strength in the region, OMG agencies were nominated for 24 campaigns across 24 categories, with work from the USA and Canada.
PHD’s work includes the joint most shortlisted campaign at the show: ‘Just Joking’ for Sandy Hook Promise in the USA, which received four nominations. The campaign for Sandy Hook Promise featured comedians reciting real school-shooting threats to drive home the message that no warning should ever be dismissed as a joke.
OMD also received the joint most shortlists for their campaign ‘Potty-Tunities’ for Angel Soft in the USA, which received four nominations. The campaign positioned Angel Soft’s Super Bowl ad as a commercial designed to be missed – airing just before halftime so viewers could take a bathroom break without missing any key moments.
Other nominations include campaigns for AT&T Business, Warner Bros, belairdirect, Buchanan’s, Cheetos, Doritos, Gap, Kotex, Lay’s, L’Oréal, Maybelline, McDonald’s, National Bank of Canada, PepsiCo, PillowSac, Postmates, Producteurs de Lait du Québec, Scotia Bank, Tangerine, Tim Horton’s, Uber Eats, VIA Rail, and Volkswagen.
Created in 2017, the Festival of Media North America Awards benchmarks and celebrates the best media work from across North America. Its juries and judging processes are highly respected throughout the region and regarded as one of the most prestigious media awards programs in North America.
Winners will be announced on Thursday, December 11, at a ceremony in New York.