As reported by AdAge, furniture retailer Raymour & Flanigan has awarded its $120 million media account to PHD USA.
“From our perspective, this decision came down to which partner we believed can drive the greatest results for our business – who can be aggressive, innovative, and high-performing. PHD showed a strong ability to measure what’s happening in market and connect media decisions directly to business results. That gives us confidence we can move faster, learn faster, and stay disciplined with our investment.” Seth Goldberg, President, Raymour & Flanigan
“Raymour & Flanigan is at an inflection point in how we connect brand, performance, and the customer experience. We were looking for a media partner who can move at the speed of retail, bring strong local market expertise, and help us make smarter decisions through data and AI. PHD demonstrated a clear understanding of our business, our markets, and our growth ambitions, and we’re excited to partner with them as we continue to evolve our full-funnel media strategy.” Michele Watkins, Chief Marketing Officer, Raymour & Flanigan
“In their RFP, Raymour & Flanigan asked us to push them out of their comfort zone – and that’s the best thing we can hear from a prospective client. It tells us that we’ll be partnering with leaders who value learning and progress over familiarity. For PHD, it raises the bar on our own thinking, challenging our talent to question harder, move faster, and bring forward ideas that may feel uncomfortable before they feel obvious. With the backing of Omnicom Media’s scale, data and identity assets and technology, and in partnership with our client, we’re ready to meet that ambition with confidence, pushing ourselves just as hard as we push our client, to drive growth that’s real, measurable, and lasting.” Michael Solomon, CEO, PHD USA