Accountability, Standards, & Safety

January 5, 2024

Omnicom Media Group Clients Outperform in ANA’s Transparency Study

October 19, 2023

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership

In the fourth and final leg of its push to overcome the challenges to effective investment in media on behalf of its clients, Omnicom Media Group is applying…

October 18, 2023

Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort

If there’s one area that constantly keeps media agencies on their toes — no, for once the answer is not generative AI — it’s retail media, which is…

October 17, 2023

Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse

Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media landscape, Omnicom Media Group…

October 16, 2023

CASA

October 16, 2023

Omnicom Media Group tackles standards across the media spectrum, starting with social

Originally published by Digiday Michael Bürgi | October 16, 2023 Anyone paying attention to what’s been going on in the digital media world knows that standards — or a…

August 28, 2023

The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight

Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of “curation” — at least it was for a subset…

August 8, 2023

CTV Buyers Are Still Struggling to Know Where Their Ads Ran

Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering…

May 16, 2023

OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization

May 16, 2023 | By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV…