June 14, 2024
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Accountability, Standards, & Safety
Recent News
January 5, 2024
Omnicom Media Group Clients Outperform in ANA’s Transparency Study
October 19, 2023
Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
In the fourth and final leg of its push to overcome the challenges to effective investment in media on behalf of its clients, Omnicom Media Group is applying…
October 18, 2023
Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort
If there’s one area that constantly keeps media agencies on their toes — no, for once the answer is not generative AI — it’s retail media, which is…
October 17, 2023
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media landscape, Omnicom Media Group…
October 16, 2023
CASA
October 16, 2023
Omnicom Media Group tackles standards across the media spectrum, starting with social
Originally published by Digiday Michael Bürgi | October 16, 2023 Anyone paying attention to what’s been going on in the digital media world knows that standards — or a…
August 28, 2023
The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight
Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of “curation” — at least it was for a subset…
August 8, 2023
CTV Buyers Are Still Struggling to Know Where Their Ads Ran
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering…