E-Commerce

February 26, 2024

Media Buying In 2024 — How TV Investment Strategies Are Involving

November 1, 2023

Why Home Depot is Evolving it’s Media Strategy, Starting with Branded Content

November 1, 2023 | By Parker Herren Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun to deck their halls with holiday…

October 30, 2023

Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon Advertising holding company Omnicom…

August 23, 2023

From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV

Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and…

August 18, 2023

Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing

Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding agency firepower to…

July 27, 2023

Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper

New York and Sao Paolo (July 27, 2023) - Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two…

June 23, 2023

OMG stands with Albertsons Media Collective in advocating for retail media network standards

Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency…

June 22, 2023

Cannes Lions 2023: Kelly Metz on OMG’s Latest Partnership with Albertsons

June 22, 2023

OMG wraps its 2023 Cannes Commerce blitz with a Criteo and Infosum partnership

June 22, 2023 | By Michael Bürgi Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo…