May 9, 2024
E-Commerce
Recent News
February 26, 2024
Media Buying In 2024 — How TV Investment Strategies Are Involving
November 1, 2023
Why Home Depot is Evolving it’s Media Strategy, Starting with Branded Content
November 1, 2023 | By Parker Herren Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun to deck their halls with holiday…
October 30, 2023
Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon Advertising holding company Omnicom…
August 23, 2023
From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV
Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and…
August 18, 2023
Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing
Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding agency firepower to…
July 27, 2023
Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper
New York and Sao Paolo (July 27, 2023) - Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two…
June 23, 2023
OMG stands with Albertsons Media Collective in advocating for retail media network standards
Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency…
June 22, 2023