New Media Currencies

August 17, 2023

Paramount and OMG Usher in Next Step in New Currency Workflow

Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new…

August 8, 2023

Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing

July 28, 2023

Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson

 CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we…

May 17, 2023

OMG’s Mariel Estrada tells Adexchanger for its report on alternative TV currencies

May 15, 2023 | By Alyssa Boyle Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. This year will be the year of…

May 15, 2023

As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement

May 4, 2023 | By Tony Case Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Not counting Linda Yaccarino’s sudden departure from…

May 1, 2023

OMG’s Kelly Metz frames the measurement issues for the WSJ’s upfront preview

May 1, 2023 | By Megan Graham and Patrick Coffee Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the mode of choice for this year’s…

April 28, 2023

“Competition breeds innovation”- OMG’s Kelly Metz offers insights on the state of TV measurement for Digiday’s Future of TV Series

April 28, 2023 | By Tim Peterson Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After…

April 24, 2023

OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate

Behind the struggle at the root of much of TV’s measurement quandary April 23, 2023 | By Jack Neff There is a measurement “cat” fight brewing between YouTube and…

April 11, 2023

An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz

April 11, 2023 | By Alyssa Boyle A podcast interview with Kelly Metz Managing Director, Advanced TV Activation Broadcasters are barreling into this upfront season with plans to finally buy…