February 8, 2024
New Media Currencies
Recent News
August 17, 2023
Paramount and OMG Usher in Next Step in New Currency Workflow
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new…
August 8, 2023
Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing
July 28, 2023
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we…
May 17, 2023
OMG’s Mariel Estrada tells Adexchanger for its report on alternative TV currencies
May 15, 2023 | By Alyssa Boyle Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. This year will be the year of…
May 15, 2023
As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement
May 4, 2023 | By Tony Case Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Not counting Linda Yaccarino’s sudden departure from…
May 1, 2023
OMG’s Kelly Metz frames the measurement issues for the WSJ’s upfront preview
May 1, 2023 | By Megan Graham and Patrick Coffee Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the mode of choice for this year’s…
April 28, 2023
“Competition breeds innovation”- OMG’s Kelly Metz offers insights on the state of TV measurement for Digiday’s Future of TV Series
April 28, 2023 | By Tim Peterson Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After…
April 24, 2023
OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate
Behind the struggle at the root of much of TV’s measurement quandary April 23, 2023 | By Jack Neff There is a measurement “cat” fight brewing between YouTube and…