Orchestrating Data

February 22, 2024

Byte-Sized: How creatives are adopting generative AI as assistants

February 20, 2024

What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers

February 12, 2024

Disney Harnesses AI to Drive Streaming Ad Technology

February 12, 2024

Disney Harnesses AI to Drive Streaming Ad Technology

November 14, 2023

Future of TV Briefing: Inside the Development of Disney’s Data Clean Room

November 8, 2023 | By Tim Peterson This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years…

October 23, 2023

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023 | By Antoinette Siu No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as…

June 20, 2023

Uber partners with Omnicom Media Group to meld rider data with Omni’s insights

June 20, 2023 | By Michael Bürgi Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week,…

June 16, 2023

OMG’s Ryan Eusanio Talks Auction Packages vs PMPs with Digiday

June 12, 2023 | By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can…

April 19, 2023

Annalect partners with Affinity Solutions to expand OMG’s lead in custom audience capabilities

April 19, 2023 | By Alyssa Boyle Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday,…