In his first post-acquisition sit-down since Omnicom acquired IPG, Omnicom Media CEO Florian Adamski told Digiday at CES 2026 that the company’s growth strategy hinges on scale activated through a “platformed” agency model rather than consolidation. With six media agency brands now supported by shared infrastructure and data assets like Acxiom, Adamski argues clients get the best of both worlds: dedicated teams and distinct agency cultures backed by the full power of a global media engine. He dismissed speculation about client resignations or short-term profit tactics, stressing that sustainable growth depends on economically healthy client relationships and long-term value creation, not price-driven pitches. Looking ahead to 2026, Adamski expressed confidence in broad-based global ad growth – particularly in Latin America and Asia-Pacific – and pushed back on debates around principal media, emphasizing that clients ultimately seek certainty and business outcomes, which scale can deliver when organized and activated correctly.
