OMG Agency OMD Is Named Media Network of the Year; Sister Agency PHD Finishes Third.
Group revealed eight game-changing collaborations with networks, platforms, and retail partners that will unlock the power of live content, conversations, and commerce to drive brand growth.
Cannes, FR (June 19, 2025) – – At last night’s Cannes Lions award ceremony, Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), saw its agencies OMD and PHD earn top slots on the scoreboard for the coveted Media Network of the Year honors – a showcase moment from a festival week during which OMG also dominated the daily headlines coming out of the annual international event celebrating excellence in modern marketing and media.
For the third time since 2022, OMD was named Media Network of the Year, winning more Media Lions and earning a place on more shortlists than any other agency. Sister agency and 2020-2021 Media Network of the Year, PHD, claimed the #3 slot.
“Winning Media Network of the Year is always an honor–but even more so in a marketplace where media excellence also means data, CRM, content, creator, experience, and commerce excellence,” said OMD CEO George Manas. “This recognition tells our clients and our people that OMD is living up to the promise of We Create What’s Next by reimaging and redefining the role of media as a force for business growth.”
Beyond seeing its agencies collect awards, OMG collected daily headlines during the 2025 Cannes festival. Over the course of a four-day news series, OMG revealed eight first-mover partnerships with leading networks, platforms and retailers enabling solution that will help Omnicom clients unlock the power of live content, conversations and commerce to drive brand growth, including: programmatic bidding on high attention moments during live sports on Disney and Sky Sports; accessing Walmart audiences to connect influencers to customer purchases on Walmart’s commerce and livestream platforms; leveraging Amazon Live and Thursday Night Football signals in Amazon Marketing Cloud to reveal path-to-purchase and lifetime customer value; solutions with Meta that enhance influencer discovery and boost the power of a creator’s live content; partnering with X to enable brands to tap into trending topics in real time; a first-mover capability with PayPal that enables inventory curation based on PayPal transactions; and a collaboration with Google that will allow brands to activate all-live strategies across YouTube livestreams.
Summing up the takeaway from OMG’s week of awards and announcements, CEO Florian Adamski said, “OMG’s success at Cannes or any of the leading international award shows, as well as our performance on industry indexes like the Effie Index and the Forrester Wave, is the result of a singular focus on meeting an agency’s core responsibility to clients: creating the best possible consumer response. We’ve built a high-performance culture where creativity fuels innovation, and Cannes 2025 was a fantastic showcase for how that dynamic creates leading business outcomes for our clients. That’s what matters – everything else is just noise.”