New York, NY (May 21, 2025) – Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, won more new business pitches than any other global media management group in the first quarter of 2025.
As recently reported by marketing consultancy R3, part of MediaSense, OMG won 119 competitive reviews, outperforming its nearest competitor by more than 275%.
Earlier this year, OMG made history when it topped another industry performance chart, the COMvergence Global Media Agency New Business Barometer Full Year 2024, after being awarded a record-breaking $7.7 billion in client billings, including $4.6 million in retained business last year – the highest total new business billings earned in single year since the report was launched in 2017.
Notably, OMG also earned 2024’s best retention rate, successfully defending 74% of its billings in review in a year when the industry’s average was only 32%.
Collectively, the third-party data affirm the findings of a 2024 analysis from leading research and advisory firm Forrester in which OMG was named a “Leader” recognized for its innovation and Data & Technology offering, as well as its responsible media practices and transparency. And they also validate OMGs industry-leading Agency as a Platform approach that enables OMG agencies to draw on the vast talent and technological resources from across all Omnicom agencies and specialty practices to deliver innovative media solutions that drive brand growth in today’s complex marketplace.
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