Omnicom Media Group (OMG) agencies have dominated at the 2025 Festival of Media Cause Campaign Awards.
PHD was named Media Network of the Year, while OMD Dubai and PHD USA stood neck-and-neck, each securing an Agency of the Year title.
The dominance continued as OMD Dubai’s ‘Uncensored Press: Breaching the Algorithm’ and PHD USA’s ‘Just Joking’ shared the Campaign of the Year title.
The Grand Prix wins came after OMG won a total of nine category awards, for six campaigns, across six countries.
PHD took home four category awards, for clients Diageo (Guinness); Nosotras; and Sandy Hook Promise.
PHD USA won Campaign of the Year for ‘Just Joking’, a campaign that used real-school shooter threats delivered by comedians to show how people too often dismiss danger as a joke. The work won Gold in two categories (Best Small Budget Campaign; Best Campaign for a Charity) and was Highly Commended in one more (Best Reactive Response).
PHD also won a Gold for ‘Never Settle’, a campaign for Diageo (Guinness) by PHD Ireland (Best Use of Accessibility in a Campaign), and ‘Me Feat. Me’, a campaign for Nosotras by PHD Chile (Best Campaign for the LGBTQ+ Community).
OMD won Campaign of the Year for ‘Uncensored Press’, a campaign for Al Joumhouria by OMD Dubai, which turned war photos censored by algorithms into typewritten text art, calling for algorithmic reform so silenced stories could be seen. The work received the Grand Prix after scoring two category wins: Best Small Budget Campaign and Best Reactive Response. It was also Highly Commended for Best Innovation for a Cause Campaign.
Additionally, OMD won two Golds for ‘EstibADores’, a campaign for Mibanco by OMD Peru (in Best Campaign Celebrating Culture; Local Impact Campaign), and ‘Good Tings’, a campaign for 2degrees by OMD New Zealand (Best Collaboration for a Cause).
Created in 2021, the Festival of Media Cause Campaign Awards aims to encourage more of the industry to seamlessly incorporate cause or purpose into their media strategies, showcase how media can be a force for good, and provide a platform to highlight and amplify the work currently being produced in this space.
View the full list of winners here.
OMG’s full list of winners at the 2025 Festival of Media Cause Campaign Awards was:
Grand Prix:
- Agency Network Of The Year: Phd Worldwide
- Agency Of The Year: Phd Usa
- Agency Of The Year: Omd Dubai
- Campaign Of The Year: Sandy Hook Promise, ‘Just Joking’ (Phd Usa)
- Campaign Of The Year: Al Joumhouria, ‘Uncensored Press’ (Omd Dubai)
Winners:
- Best Campaign Celebrating Cultural Communities: Mibanco, ‘Estibadores’ (Omd Peru)
- Best Campaign For A Charity: Sandy Hook Promise, ‘Just Joking’ (Phd Usa)
- Best Campaign For The Lgbtq+ Community: Nosotras, ‘Me Feat. Me’ (Phd Chile)
- Best Collaboration For A Cause: 2degrees, ‘Good Tings’ (Omd New Zealand)
- Best Reactive Response: Al Joumhouria, ‘Uncensored Press’ (Omd Dubai)
- Best Small Budget Campaign: Al Joumhouria, ‘Uncensored Press’ (Omd Dubai)
- Best Small Budget Campaign: Sandy Hook Promise, ‘Just Joking’ (Phd Usa)
- Best Use Of Accessibility In A Campaign: Diageo (Guinness), ‘Never Settle’ (Phd Ireland)
- Local Impact Campaign: Mibanco, ‘Estibadores’ (Omd Peru)
Highly Commended:
- Best Campaign Celebrating Cultural Communities: Medalla Light, ‘Found In Translation’ (Phd Puerto Rico)
- Best Campaign For A Charity: British Heart Foundation, ‘Til I Died’ (Phd Uk)
- Best Innovation For A Cause Campaign: Al Joumhouria, ‘Uncensored Press’ (Omd Dubai)
- Best Internal Initiative: Mg Omd, ‘The Belonging Taskforce’ (Mg Omd)
- Best Reactive Response: Sandy Hook Promise, ‘Just Joking’ (Phd Usa)
- Local Impact Campaign: Wellstar, ‘Empowering Atlanta Moms To Take Control Of Their Healthcare’ (Hearts & Science Usa)