Omnicom Media Group introduces the third volume of Transformational Ideas. This latest volume is not just about observing trends – it is strategically designed to equip marketers with actionable insights, innovative strategies, and practical applications rooted in today’s rapidly evolving digital, cultural, and technological realities.
Volume 3 dives deeper into critical topics, including the expansive role of AI, the evolution of content creation and consumption, intelligent commerce integration, and the dynamic intersection of entertainment and consumer engagement. Each carefully curated article delivers fresh perspectives and real-world applications to inspire and enable marketing excellence across four core themes: Technological Revolution, Content Evolved, Connected Commerce, and People at Play.
Technological Revolution
- “The Tipping Point: Why Generative AI Will Define The Next Era of Marketing” by JP Edwards and Mark Holden
- “Search Has Evolved, Has Your Strategy?” by Georgina West
- “Winning the New Discovery Game: How Brands Can Succeed in AI-Powered Search” by Michael Rhodes
Content Evolved
- “The Best of Both Worlds: What Exclusive New Research Uncovers About Connected TV Viewers” by Alissa Bantigue
- “Music Isn’t Sponsorship, It’s A Strategy” by Ian Smith
- ”Attention is the New Currency and Creators are Earning It” by Thomas Hutley
Connected Commerce
- “The Funnel is Broken: Why Retailers Need to Rethink Media’s Role in the Demand Chain” by David Bielenberg
- “The D.E.A.L Framework” by Kiron Kesav
- “Decoding the Modern Luxury Consumer: Identity, Intimacy & Evolving Expectations” by Jack Sweet
- “The Product is the Platform: How Brands are Turning Goods Into Media” by Chris Stephenson
People at Play
- ”The Experience Effect: Why Consumers are Reclaiming Time and What that Means for Marketers” by Chelsea Horncastle
- “AI eSports: The Evolution of Play in an Agentic World” by Lucy Zhang
Postscript
- “Creating Share of Culture: The Art of Engineering Engagement” by Michael Bernardoni
Featuring thought leadership from OMG’s global experts, Transformational Ideas Vol 3 underscores the importance of embracing change, innovating boldly, and strategically positioning brands for sustained relevance and growth.