Ellen Griffin steps into a new role at the media agency focused on designing new operating models for clients.
Reporting on the appointment of Ellen Griffin as OMD’s first global COO, Adweek spoke with OMD CEO George Manas and Griffin about the market forces that gave rise to the new title, Griffins’ experience in leading transformation initiatives for global clients and how OMD is redefining the role of COO to align with the new expectation of media agencies as marketing orchestrators.
“We find ourselves at a moment where client needs have expanded, and we’ve never had more capability and expertise internally to solve for that,” said OMD Worldwide CEO George Manas. “So the key question becomes — especially for an OMD, which is so large and touches such a broad client base — how do we best organize to deliver the best of those capabilities in an integrated and streamlined way?”