When Chrissie Hanson was named U.S. CEO of OMD in 2022, she told Ad Age she anticipated “a year to reset.”
That reset paid off last year, as OMD’s collection of data-powered tools increased the relevancy and efficiency of clients’ marketing—and led to a slew of new business wins and organic growth. The shift enabled OMD to climb Comvergence’s new business ranking from No. 10 in 2023 to second last year.
The ascension was fueled by multiple account wins during 2024, including Gap, AliExpress, MSC Cruises and Michelin, representing a collective $731.2 million in net new billings year over year.
At the core of OMD’s success is the prioritization of not just identifying trends and cultural moments for marketers, but turning those into capabilities for clients, said Hanson. For example, OMD has adopted parent company Omnicom Media Group’s “agency as a platform” model, meaning it will curate the tools, technology and personnel from across its agency as well as Omnicom’s cross-network products for each client.
