Transformational Ideas provides a practical roadmap for marketing leaders anticipating 2025 and beyond.
Rather than merely noting trends, each article offers real-world applications across four core themes:
The AI Revolution
- “Embrace a Vision for the Future of Brand Experience” by Rohan Tambyrajah
- “Explore the Potential of Generative Capabilities” by JP Edwards
- “Creating New Possibilities: Marketing in an Agentic World” by Mark Holden & James Aylett
- “Unlock Market Insights with Synthetic Research” by Mark Holden
Connected Data
- “Adopt Radical Organizational Collaboration at Scale” by Maggie Hilliard
- “Leverage Category Entry Points to Drive Growth” by Simon Carr
- “Revolutionize Your Reach with Multiplatform AV Planning” by John Thomson
- “Plan the Future of Search as a Behavior, Not a Channel” by Joanna O’Connell & Michael Sondak
Commerce Centricity
- “Stand Out on the Digital Shelf with Optimized Content” by Kelly Long
- “Partner with Creators to Develop New Products” by Mark Holden & Ollie Richardson
- “Build a Winning Strategy for Growth on TikTok Shop” by Molly O’Bryen
Connected Experience
- “Think Multimodal Rather Than Multichannel” by Phil Rowley & Suneil Saraf
- “Get Serious About Music, and Sponsor Eurovision” by Hannah Colbourne
- “Discover Maximalism—Because More Is, Well, More” by Nina Fedorczuk & Alissa Bantigue
From leveraging AI to powering data-driven ideas, each piece demonstrates how technology, creativity, and commerce can converge for genuine growth. Click below to download the full report.