Omnichannel Commerce, AI Are Disrupting Advertising: Omnicom’s Joanna O’Connell

Streaming services have given consumers more control over the television viewing experience, including the ability to interact and...

May 9, 2024

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Media Buying In 2024 — How TV Investment Strategies Are Involving

By Parker Herren |  February 26, 2024. AI, data and streaming have created new complexities for TV buyers The...

February 26, 2024

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Why Home Depot is Evolving it’s Media Strategy, Starting with Branded Content

By Parker Herren Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun...

November 1, 2023

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Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces...

October 30, 2023

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From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV

Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV...

August 23, 2023

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Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing

Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media...

August 18, 2023

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Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper

New York and Sao Paolo (July 27, 2023) - Omnicom (NYSE: OMC) today announced its media services division,...

July 27, 2023

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OMG stands with Albertsons Media Collective in advocating for retail media network standards

Albertsons is proposing retail media networks adopt a host of IAB standards. By Jack Neff Albertsons is...

June 23, 2023

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Cannes Lions 2023: Kelly Metz on OMG’s Latest Partnership with Albertsons

June 22, 2023

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OMG wraps its 2023 Cannes Commerce blitz with a Criteo and Infosum partnership

By Michael Bürgi Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media...

June 22, 2023

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OMG and Albertson Media Collective partner to enable cross-channel video planning and attribution

By Michael Bürgi Building on an initial partnership they announced back in January at CES, Omnicom Media Group and...

June 21, 2023

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Cannes Lions 2023: Uber Partnership Announcement with Megan Pagliuca

Megan Pagliuca, Chief Activation Officer, expands on the benefits of Omnicom Media Group's recently announced partnership with Uber,...

June 21, 2023

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Cannes Lions 2023: The Launch of Omni Commerce with Clarissa Season, Frank Kochenash and Dru Sil

Clarissa Season, Global Head of Experience at Annalect, is joined by Frank Kochenash, CEO of Transact and Dru...

June 20, 2023

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OMG Kicks Off Its 2023 Cannes Commerce Blitz with the Launch of Omni Commerce, the Industry’s First Connected Commerce Orchestration Solution

By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves...

June 19, 2023

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OMG Partners With Criteo for Launch of Commerce SSP

By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released...

June 15, 2023

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Shoppable TV Excites PHD’s Klein At IAB NewFronts

By Robert Andrews In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have...

May 16, 2023

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Speaking to Digiday, Megan Pagliuca explains how OMG and Amazon are partnering to deliver connected commerce

By Tony Case This article is part of a limited series exploring the challenges and opportunities associated with commerce...

May 4, 2023

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Transact CEO Frank Kochenash kicks off Digiday’s special report exploring the commerce media landscape

By Michael Bürgi This article is part of a limited series exploring the challenges and opportunities associated with commerce...

May 1, 2023

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Omnicom Transact’s Keiko Osada on the State of Retail (Media) in 2023 (Video)

January 27, 2023 | By Jeff Minsky One thing is certain in a year of uncertainty: the ever-changing retail...

January 27, 2023

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Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk

The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs...

January 6, 2023

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Rapid Response: Holiday Commerce

This year’s Black Friday takes place in a global cost- of-living crisis. Many fear a looming and lengthy...

December 15, 2022

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The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars

Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why...

November 14, 2022

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Omnicom Media Group Outperforms in Forrester’s Evaluation of Global Media Services

Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research's recently released analysis of global...

August 2, 2022

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In New Independent Research, Omnicom Media Group Receives Highest Possible Scores in Retail Media, Commerce Media, and Intelligence and Insights Criteria

This story was originally published in PR Newswire. NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of...

July 14, 2022

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Omnicom Teams With Walmart, Amazon, Kroger, Instacart on Retail Media

Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with...

June 28, 2022

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Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal

This story was originally published in Digiday. Rounding out a series of moves to accelerate its e-commerce efforts...

June 23, 2022

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Omnicom Reveals It’s Been Working With Amazon To Share Insights And Train E-commerce Personnel At All Levels

Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now...

June 22, 2022

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Omnicom and Instacart agree to share data that connects sales data to TV ad spend

In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of...

June 21, 2022

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Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions

The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds...

June 20, 2022

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Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients

As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods,...

May 16, 2022

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OMG’s Latest Commerce Tool: The Supply Chain IQ Score

This story was originally published in MediaPost.  Omnicom Media Group has launched what it’s calling the Supply Chain...

May 16, 2022

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Omnicom Media Group Tackles Supply-Chain Challenges for its Clients

This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries...

May 16, 2022

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From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens

Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some...

April 8, 2022

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Omnicom Teams With Shoppable Livestream Startup Firework to Grow Ecommerce Offerings

Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form...

April 8, 2022

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OMG’s Morning of Innovation: Commerce Will Play a Major Role in Connected TV’s Future

This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when...

January 10, 2022

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OMG’s Megan Pagliuca Shares ‘Best Advice’ on Agile Advertising and Trailblazing in AdTech With Amazon

This article was originally published by Amazon. This is ‘My best advice,’ a series that asks advertising experts...

November 16, 2021

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Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets

In a move that further cements its position as the king of retail media, Digiday has learned that...

October 4, 2021

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OMG Transacts Gemma Spence on Structuring Internally to Win in E-Commerce

This article was originally published by WARC. As more brands pivot to online retail during COVID-19, it’s important...

August 6, 2020

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OMG Transact’s Gemma Spence Explains “How Brands Grow” in the e-Commerce Era

This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big...

June 12, 2020

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Three Ways to Go from Zero to eCommerce

This article first appeared in the May 2020 edition of Images Retail ME. As non-essential stores close and...

May 7, 2020

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Pivoting to eCommerce During COVID-19: Five tips for Success from OMG Transact’s Saradha Sethuraman

This excerpt is from an article originally published by WARC. As lockdowns continues, to survive and thrive, brands...

May 1, 2020

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OMG Transact’s Gemma Spence Outlines a 7-Point Survival Guide to eCommerce Strategy in 2020

This article was originally published by Econsultancy. Gemma Spence is CEO at OMG Transact, Omnicom Media Group’s ecommerce...

January 29, 2020

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Hearts & Science’s Stacy Fisher Explains How Brands Can Stay Competitive in a Cluttered eCommerce Landscape

This article was originally published by The Brandberries. One of the significant business model developments encouraged by digital...

May 8, 2019

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Resolution’s Darrell Jursa Comments on Snap’s Expansion of Commerce for Brands within Snapchat Stories

This article was originally published by Digiday. Buying tickets to a game for the Los Angeles Football Club...

June 12, 2018

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