Streaming services have given consumers more control over the television viewing experience, including the ability to interact and transact with advertisers. At the same time, more retailers are selling advertising [...]
May 9, 2024
November 1, 2023 | By Parker Herren Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun to deck their halls with holiday goods as the fight for seasonal shoppers creeps continually earlier each year. But more than just unleashing yuletide stock into stores, some retailers are taking an active […]
October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net cash purchase price of approximately $835 million, in what it says is its biggest acquisition ever. […]
Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently expanded partnership with Shopify allows viewers to check out from the TV by simply clicking “OK.” And Peacock’s Must ShopTV utilizes […]
Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding agency firepower to its networks, establishing footholds in key verticals and new geographic markets. Global chief executive officer Florian Adamski hopes the deals – including Ptarmigan, Outpromo, Global Shopper and, […]
New York and Sao Paolo (July 27, 2023) – Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two of Brazil’s leading connected commerce and retail media agencies. The acquisitions create the foundation for a dedicated, end-to-end e-commerce and retail media performance agency in the Brazilian […]
Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest and R3 backing the idea. An outline of the framework is to be unveiled at an event at […]
June 22, 2023 | By Michael Bürgi Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled by InfoSum, Digiday has learned. OMG and Criteo, using InfoSum’s clean-room tech, will match audience data from Omni […]
June 21, 2023 | By Michael Bürgi Building on an initial partnership they announced back in January at CES, Omnicom Media Group and Albertsons Media Collective are escalating their relationship around investing in connected TV, Digiday has learned. It’s a continuation of a series of deals Omnicom and its units are unveiling this week at Cannes Lions to attempt […]
June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies in commerce media. Digiday has gotten inside access to four of these developments. At Cannes Lions today, Omnicom […]
June 15, 2023 | By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media. It’s available in the US, with other markets to come later this year. Omnicom Media Group […]
May 16, 2023 | By Robert Andrews In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers present their offerings to buyers, Beet.TV heard from several media agency executives excited by the opportunity to hear […]
May 4, 2023 | By Tony Case This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As agencies have moved more aggressively into the domain of commerce media, one has to wonder about the role of Amazon — […]
May 1, 2023 | By Michael Bürgi This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As the media and marketing industries grapple with economic worries that just won’t let up, instinctually marketers and agencies have turned […]
January 27, 2023 | By Jeff Minsky One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing discussions. The evolution of the shopping experience, driven by an incredible array of technological advancements, will be part of those conversations. The growing retail media business, with its first-party data […]
The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday. Published on January 5, 2023. As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group […]
This year’s Black Friday takes place in a global cost- of-living crisis. Many fear a looming and lengthy recession. We seek to understand to what degree these pressures limit sales and how brands should communicate in this environment.
Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big ways at their respective companies, bringing recognition to those who may be overlooked today but will be running […]
Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research’s recently released analysis of global media services. The holding company, which includes media agencies, OMD, PHD and Hearts & Science, led in six different evaluated areas: retail media, commerce, audience intelligence capabilities, optimization, innovation road map and operations automation. The report, “The […]
This story was originally published in PR Newswire. NEW YORK, July 14, 2022 /PRNewswire/ — In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) received the highest possible scores in the retail media, commerce media, intelligence and […]
Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with their advertising strategies in the growing field of retail media. “We are the first agency holding company that has a partnership with Walmart,” Megan Pagliuca, chief activation officer at Omnicom Media Group, said in this Beet.TV interview. […]
This story was originally published in Digiday. Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced at the Cannes Lions Festival of Creativity — Omnicom has struck a strategic collaboration with Kroger Precision Marketing that will deliver early-adopter opportunities to Omnicom clients. The agreement, which […]
Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now went public with their work together, which enables Omnicom Media Group agencies to access insights from the Amazon Marketing Cloud (AMC) to improve e-commerce planning, media mapping and sales forecasting. Together they have devised nearly 180 “instances” […]
In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of Creativity, the agency holding company today struck a strategic partnership with e-commerce player Instacart that involves sharing of data and measurement that can more directly tie sales to TV advertising. Instacart is essentially weaponizing the troves of […]
The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds on prior relationships formed last fall between the retail giant’s DSP and the media agency network. It’s data-intensive, but also reflects the growing influence of retail media channels as well as media agencies’ expanding footprint in e-commerce. […]
As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a […]
This story was originally published in MediaPost. Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership with Crisp, an open retail data platform. It’s no secret that the supply chain crisis is not fading away as the pandemic subsides. With inventory […]
This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they […]
Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some 80,000 point-of-purchase screens across multiple environments in an effort to give OMG clients preferred or exclusive access to place-based inventory that’s as close to point of purchase as one can get. You’ve heard of “the last mile” […]
Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of the agency holding company’s clients. The agency giant is hoping the partnership will give its growing roster of clients in the online retail space better access to tools that will […]
This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have only accelerated in the past two years during the pandemic. For the largest players in the space, commerce practices are emerging as an area of […]
This article was originally published by Amazon. This is ‘My best advice,’ a series that asks advertising experts to share key learnings from their career journeys, the best advice they’ve ever received, and insights to help grow brands and businesses. Megan Pagliuca, Omnicom Media Group (OMG)’s Chief Activation Officer, has long been a trailblazer in […]
In a move that further cements its position as the king of retail media, Digiday has learned that Walmart has launched an expansion to its demand-side platform efforts that reduces waste for media agencies when they use it along with that of its partner The Trade Desk. And Omnicom Media Group is among the first […]
This article was originally published by WARC. As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success; brands need to take a modular approach when looking at a model for growth in e-commerce, says OMG Transact’s CEO Gemma Spence. Changes in buying […]
This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers are choosing or forced to be isolated. With this sharp rise in e-commerce, acquiring consumers’ attention has never been more challenging given there’s endless distractions […]
This article first appeared in the May 2020 edition of Images Retail ME. As non-essential stores close and social distancing measures keep people confined, Stefanie Cunningham, OMG Transact MENA’s General Manager, explains how to quickly move into ecommerce and generate online sales The lockdowns implemented by Middle Eastern countries are having a significant impact to […]
This excerpt is from an article originally published by WARC. As lockdowns continues, to survive and thrive, brands need to find new ways to continue operating through digital commerce. This could be through developing greater eCommerce strategies and shifting communications to promote online ordering, or by adapting the products they sell in order to fulfill […]
This article was originally published by Econsultancy. Gemma Spence is CEO at OMG Transact, Omnicom Media Group’s ecommerce specialist practice. The UK is the world’s third largest ecommerce market behind China and the US, accounting for $101bn in 2019 alone. But Amazon holds almost 40% of the European market and more credit card details than […]
This article was originally published by The Brandberries. One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The rise of eCommerce came with an entire evolution to brands’ experiences, market dynamics and consumer empowerment. The Brandberries has exclusively interviewed Stacy Fisher, Head of Digital […]
This article was originally published by Digiday. Buying tickets to a game for the Los Angeles Football Club isn’t hard. Google it, and the first thing you might see is a link to SeatGeek, the professional soccer team’s official ticketing partner. And yet, last month, LAFC invested in an “underdog” in commerce: Snapchat. SeatGeek is now […]
