Leadership & Impact - OMG Transformation

Chief Investment Officer Katie Klein Named to ADWEEK 50

The ADWEEK 50 of 2025: Industry Leaders at the Top of Their Game The people making a difference...

June 3, 2025

OMNICOM MEDIA GROUP TOPS Q1 NEW BUSINESS WINS

New York, NY (May 21, 2025) - Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC)...

May 21, 2025

Michael Piner Joins PHD USA as Chief Investment Officer

Reporting on the appointment of Mike Piner as PHD USA’s new Chief Investment Officer quotes CEO Mike Solomon,...

May 13, 2025

OMD Expands Boehringer Ingelheim Remit

Global pharmaceutical giant Boehringer Ingelheim has signed a new five-year contract with Omnicom's OMD, extending and expanding the...

May 13, 2025

Transformational Ideas Vol 2: Charting a Course for Marketing Leadership in 2025 and Beyond

OMG introduces the second volume of Transformational Ideas — insights designed to actively shape marketing strategies rather than...

April 24, 2025

Omnicom Media Group Consolidates Influencer Capabilities Under Creo Brand

Speaking to Campaign UK, OMG CEO Florian Adamski described the rationale for consolidating its influencer marketing capabilities globally...

April 17, 2025

Performics Chief Executive Sam Holt Joins OMG

Sam Holt, chief executive of Publicis Groupe’s Performics UK, has joined Omnicom Media Group UK as Chief Digital...

March 31, 2025

Omnicom Media Group Tops 2024 Total New Business Ranking With $7.7 Billion

COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play in a...

March 25, 2025

OMNICOM MEDIA GROUP AGENCY OMD TAKES TOP SLOT IN RECMA DIAGNOSTICS REPORT

FOR NINTH CONSECUTIVE EDITION, REINFORCING ITS LEAD IN THE MARKETPLACE NEW YORK, NY (March 20, 2025) -...

March 20, 2025

Omnicom Opens Its Tech Platform to Connect Microinfluencers With Big Brands

Adweek reports on the launch of a new AI-powered Creator Briefing tool in Omni that uses Google’s Gemini...

March 20, 2025

Transformational Ideas: A New Quarterly Marketing Roadmap from OMG

Transformational Ideas provides a practical roadmap for marketing leaders anticipating 2025 and beyond. Rather than merely noting trends,...

March 13, 2025

OMD Wins Big with Data-Driven New Business Strategy

When Chrissie Hanson was named U.S. CEO of OMD in 2022, she told Ad Age she anticipated “a...

March 10, 2025

Reaching Gen Z in unexpected places—how brands can win their attention

With social media advertising projected to reach $276.7 billion this year, according to February research from social media...

March 10, 2025

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in...

March 6, 2025

WITH NEW LEADERSHIP APPOINTMENTS, OMD EXPANDS ITS TALENT BENCH TO CREATE WHAT’S NEXT

Two Publicis executives are joining Omnicom Media Group agency OMD in what has become a game of agency musical...

March 5, 2025

A Standard-Bearer For Standards

What do toasters have in common with transparency and standards for online advertising? Quite a lot, actually, says Ben...

January 23, 2025

Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson

January 23, 2025

Commerce Media Is Pivoting to TV—Like Brand Advertising: OMD’s George Manas

January 23, 2025

Emergent Tech Boosts Full-Funnel Marketing on Open Web Says OMD’s Ben Hovaness

January 20, 2025

Here’s What Top Marketing Execs Learned at CES 2025

“We have more clients at CES than ever, which shows you something: Clients are seeking to understand how...

January 17, 2025

Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

Lifestyle Icon and original influencer Martha Stewart was the special guest at Omnicom Media Group’s Transformation Experience - ...

January 15, 2025

OMG EMEA CEO Dan Clays Talks to Campaign About Getting the Right Balance Between Global and Local

In an in-depth discussion with Campaign, Omnicom Media Group EMEA CEO, Dan Clays, offered his perspective on leading...

January 14, 2025

Kimberly-Clark Splits Global Creative and Media Among Interpublic, Omnicom, Publicis, and WPP

Kimberly-Clark has wrapped its massive global creative and media review, splitting responsibilities between Interpublic Group of Cos., Omnicom Group,...

January 13, 2025

Omnicom Media Group and Roku Partner on Viewer Search Data, Wrapping the holdco’s CES Moves

Omnicom Media Group wrapped up its CES series of first-mover data partnership announcements by revealing that it has...

January 9, 2025

Omnicom Media Group Expands its TikTok Relationship to Include Search Keyword Access

Building on a collaborative relationship that has included data deal to a commerce deal , Omnicom Media Group and TikTok...

January 8, 2025

Flywheel First Mover Deal with Amazon Ads Highlighted Day 2 of CES News Blitz

Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with...

January 8, 2025

Omnicom Media Group Hits CES with a Blitz of Search-Related Partnerships, Starting with Google

As it has done at most major media tentpole events the last few years, Omnicom and its media...

January 7, 2025

Omnicom Media Group Taps Katie Klein as Chief Investment Officer

Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as North America chief investment officer, it...

December 20, 2024

New COMvergence Report Projects Omnicom Media Group Outperforming Its Peers for Rate and Volume of Growth in 2024

OMG agency OMD Ranked #1 for Billings Volume and Net Growth Year-end projections drop weeks after Forrester Wave...

December 18, 2024

Media Buyers to Watch in 2025

By Parker Herren | December 09, 2024 OMG’s Anthony Dario was among the eight media professionals profiled by Adage...

December 11, 2024

Media Buying Briefing: A Tale of Two Reports (on Media Agencies)

SUMMARY: The media agency world, or at least its biggest players, received a vote of relative confidence from...

November 18, 2024

Every CEO Loves India, And For Good Reason,” Says Omnicom Media Group’s Florian Adamski

By Noor Fathima Warsia | Nov 12, 2024 In an interview with BW Businessworld, Florian Adamski, the global...

November 14, 2024

Omnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave Report

Summary: Jay Pattisall, VP and Lead Analyst at Forrester said OMG scored highest this year due to its...

November 14, 2024

New Independent Research Names Omnicom Media Group a Leader

REFERENCE CUSTOMERS NOTE THE GROUP’S TRANSPARENT BUSINESS PRACTICES, TRUSTWORTHY RELATIONSHIPS AND STRENGTH OF OMNI TECHNOLOGY FOR MEDIA AND...

November 12, 2024

OMG HAS A STELLAR NIGHT AT THE MEDIA WEEK AWARDS

Omnicom Media Group (OMG) outperformed the industry at the 2024 Campaign UK Media Week Awards, winning more trophies...

October 18, 2024

Omnicom Media Group Strikes Partnership with Snap for Creator Collaboration

By Michael Bürgi | October 3, 2024 SUMMARY - Digiday reports on a new partnership between Snap and Omnicom...

October 3, 2024

OMG IS THE MOST-AWARDED MEDIA GROUP AT THE M&M GLOBAL AWARDS

Omnicom Media Group has won more trophies than any other holding group at the M&M Global Awards 2024....

September 25, 2024

FRESH OFF ITS Q3 AMAZON WIN, OMNICOM MEDIA GROUP TOPS COMVERGENCE H1 REPORT WITH $5.3 BILLION IN TOTAL NEW BUSINESS WINS

OMG agencies PHD and OMD Leverage Agency as a Platform Model to Earn #1 and #2 Ranking Among...

September 23, 2024

PHD Raids EssenceMediacom For New Global Chief Operating Officer

By Beau Jackson PHD has named Vincent Rebeix as its first Global Chief Operating Officer, charged with driving...

September 11, 2024

Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP

By Bill Bradley & Kyle O’Brien | September 4, 2024

September 4, 2024

A Study on AI Motivates PHD to Create Generative Publishing Platform to Guide Omnicom Clients

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients By Michael Bürgi | ...

August 15, 2024

Women’s Sports In The Upfronts—How Ratings Momentum Impacted Negotiations

By Parker Herren | August 14, 2024 After record ratings for women’s March Madness, upfront sellers and buyers upped...

August 15, 2024

Mercedes-Benz extends contract with Team X early

by Mehrdad Amirkhizi Mercedes continues to rely on Omnicom’s Team X At BMW, the model with the customized...

August 8, 2024

Why Volkswagen Group stuck with Omnicom’s PHD and How Data Ownership Played a Role

Published on July 25, 2024. When Omnicom’s PHD won Volkswagen Group’s global media account in 2016 from WPP’s...

August 1, 2024

Omnicom Media Group Agencies Outperform For Growth Across All Four Regions

New Report Reveals OMG Is #1 For Growth in EMEA and LATAM, Leads the Industry in Digital Spend...

July 22, 2024

The Media Buying Industry Has to Figure Out Where to Put Creators

July 18, 2024

Horizont Agency Man Of The Year

by Mehrdad Amirkhizi and Juliane Paperlein | July 3 2024 Why Florian Adamski still keeps his own minutes Florian Adamski is...

July 10, 2024

Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a...

July 3, 2024

These are The Winners of The Year: Ulrich Klenke, Florian Adamski and Matthias Dang receive the HORIZONT Award

by Eva-Maria Schmidt | Thursday, 27 June 2024 Strategic foresight, visionary thinking, technical expertise and a consistent attitude:...

June 28, 2024

Omnicom Media Group Returned From Cannes as Most Honored Media Hold Co, Preferred Partner in Game-Changing Collaborations

OMG Agency OMD Named Media Network of the Year, with sister-shop PHD claiming second place Group revealed first-mover...

June 27, 2024

Are Marketers And Agencies Moving Fast Enough To Embrace AI?

by Steve McClellan PHD CEO Guy Marks was on the stage at Cannes discussing AI when he suddenly asked...

June 24, 2024

Amazon, TikTok, Instacart, and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca

CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The...

June 24, 2024

Campaign Global Agency of the Year Awards 2023: Winners Revealed

UK shops and individuals emerged victorious in several categories at the inaugural ceremony this evening Omnicom Media Group...

June 14, 2024

Omnicom’s Cannes Strategy Starts with Purchase-Path Research Showing Just How Much Has Changed

Published on By Michael Bürgi Omnicom, never known for being shy about commandeering attention away from bigger...

June 14, 2024

Priceline Selects Omnicom’s PHD as Media AOR

Online travel agency conducted a three-month review By Adrianne Pasquarelli | June 12, 2024 Priceline has selected Omnicom Media...

June 12, 2024

Creating a New Roadmap for the Modern Customer Journey

Published on By Joanna O'Connell and Xian Wang The following is an excerpt from the white paper Connected Commerce: A...

June 10, 2024

Omnicom Media Group Earns Highest Effie Index Score

Published on June 07, 2024 The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks,...

June 7, 2024

Cannes Lions Preview — AI, TikTok, Apple, and More Stories To Watch

By Garett Sloane Cannes Lions International Festival of Creativity is never a dull affair, even for a festival about...

June 6, 2024

AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness

By Robert Williams Technological innovation is shaping the way advertisers buy media placements on multiple platforms, with tools...

May 28, 2024

Consistency Will be Key as Women’s Sports Aim to Boost Viewership, Sponsor Support

By Mollie Cahillane | May 20, 2024 The momentum around women’s sports doesn’t start or stop with Caitlin Clark....

May 22, 2024

Takeaways from the 2024 Upfronts: Maintaining the Status Quo

by Jessica Heygate | May 17, 2024 Nielsen panel remains primary currency as buyers chart familiar territory. Upfront presentations...

May 22, 2024

Gap Inc. Selects Omnicom for Its Media Business Following Review

By Adrianne Pasquarelli | May 14, 2024. The news follows appointment of new CMO at Gap brand last week...

May 14, 2024

ADWEEK’s Media All-Stars Are Embracing Changing Technology

By Kyle O’Brien & Olivia Morley & Aleda Stam OMG’s Michael Roca was among the 17 professions selected for Adweek’s 2024 Media...

May 14, 2024

Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’

By Michael Roca A refresher on the stats about the growing majority in the U.S. before going into 2024...

May 14, 2024

TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’

By Brian Steinberg Audiences may not be the only thing about TV that continues to shrink. Advertisers are...

May 13, 2024

16 Next Gen Media Buyers to Know—and What They Want From TV Advertising

By Parker Herren | May 09, 2024 Up-and-coming ad buyers reveal what’s exciting them in the current media landscape...

May 9, 2024

Lovesac Names Hearts & Science Media AOR

May 8,2024 | by Brandon Doerrer EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the...

May 8, 2024

Sports Advertising Predictions—Top Trends to Watch in the TV Upfronts

By Parker Herren | May 02, 2024. 5 industry leaders weigh in on streaming sports, trending franchises and new ad...

May 6, 2024

It’s Google’s World And Planners & Buyers Are Just Living In It

April 30th, 2024 | by Joe Mandese And by "world," I mean stack. If you really want to understand...

May 1, 2024

David Yurman Names PHD Global Media Agency of Record

By Olivia Morely mSix&Partners (now T&Pm) previously held the jeweler's account David Yurman invited Havas, IPG and PMG...

April 24, 2024

Firehouse Subs Overhauls Agency Roster With Orchard and PHD Among Winners

By Erika Wheless | April 23, 2024. The sandwich chain seeks specialized talent after parting ways with TRG This...

April 23, 2024

OMD USA’s 2023 Performance Showcased in Campaign’s Annual Agency Performance Review

By Campaign US Staff OMD USA is honored to be one of just five agencies showcased in the...

April 11, 2024

5 TV Upfront Predictions From Media Buyers

By Parker Herren | April 09, 2024 Continued contraction of spend in TV as well as upticks in digital...

April 9, 2024

Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em

By Michael Bürgi | April 8, 2024 Are those drumbeats in the distance? In many ways that makes sense...

April 9, 2024

Hearts & Science Tops 2023 Net New Business Ranking of Global Media Agency Networks

Omnicom Media Group Agency Added More than $1 Billon in New Business April 8, 2024 - As reported...

April 4, 2024

How One Media Buyer Quietly Snatched Up 35% of Commercials in Iowa-LSU Women’s Basketball Game

Brian Steinberg The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may...

April 3, 2024

Omnicom Media Group Ranked #1 for Net New Business for Second Consecutive Year

OMG’s Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked...

April 3, 2024

NBCUniversal is rolling out generative AI-driven ads and says they perform up to 49% better in tests

Lucia Moses | Mar 20, 2024 NBCUniversal is rolling out gen AI-driven ads that pinpoint people based on...

March 20, 2024

OMD Again Named Best Performing Global Media Network

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Seventh Consecutive Edition, Reinforcing Its Lead...

March 18, 2024

How Attention-Guaranteed Media Buys Will Impact the Industry

By Olivia Morley OMD and Playground xyz leaders offer perspectives on the attention economy. The so-called attention economy is...

March 6, 2024

Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson

< By Robert Williams LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to...

February 2, 2024

PHD Retains HP’s Global Media Account

by Alison Weissbrot | January 31st, 2024 The retention continues a relationship that began in 2009. PHD has retained...

January 31, 2024

Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan Pagliuca

By Robert Williams LAS VEGAS – Two of the biggest areas of advertising growth are influencer...

January 25, 2024

Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas

January 17th, 2024 | By Robert Andrews LAS VEGAS – Social media have sped up the proliferation of...

January 23, 2024

Omnicom Co-Develops Creator Benchmarking Insights Across Meta’s Platforms

Michael Bürgi | January 12, 2024 Wrapping its blitz of moves with major social and commerce platforms to...

January 12, 2024

Omnicom Makes Influencer-Driven First-Mover Deal with Amazon Posts API

Michael Bürgi | January 11, 2024 Omnicom’s made it a mission of sorts during CES 24 to cement...

January 11, 2024

Omnicom Sets Creator-Based Audience Fusion Arrangement with YouTube

Michael Bürgi | January 10, 2024 Omnicom today will unveil a collaboration with Google as it continues its...

January 10, 2024

Omnicom Partners with TikTok to Fold Influencers Into its Omni Platform

Michael Bürgi | January 9, 2024 The partnership follows an initial testing of proof-of-concept for audience-based planning for creator...

January 9, 2024

Omnicom Highlights Influencers/Creators for Its CES Focus

The annual Consumer Electronics Show in Las Vegas has grown far past its tech- and gadget-heavy roots, to...

January 8, 2024

‘We Pull Together Best Parts of Omnicom to Help Brands’: PHD’s Mike Solomon

SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace...

January 8, 2024

Super Bowl in Las Vegas—What Marketers Should Know About Branding Opportunities Around the City

Brands will ‘go big’ as the big game ascends on the gambling and entertainment mecca, experts say ...

December 21, 2023

OMG Ends 2023 Ranked #1 for Net New Business for the Second Consecutive Year, Earns 97% Retention Rate Among Existing Clients

OMG agencies OMD, Hearts & Science and PHD wrap the year achieving historic trifecta atop the agency ranking ...

December 20, 2023

Recent Article

News Feed

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More

Read More