Leadership & Impact - OMG Transformation

Ralph Pardo in AdAge’s Future of Advertising 2030 Report

As part of its Future of Advertising 2030 series exploring how , media and creativity will evolve over...

September 22, 2025

Omnicom Media Group leads at Festival of Media Latin America Awards 2025

Omnicom Media Group (OMG) agencies have dominated the shortlist at the Festival of Media Latin America Awards 2025,...

September 19, 2025

Ad Age Highlights CASA AI Buying Agents Initiative

Omnicom Media Group recently drafted an AI buying agents guide that explored the challenges with AI ad products...

September 11, 2025

Fortnite Advertising Friction: Creators Say Brands are Wasting Money on Custom Maps

Speaking to Digiday, Zero Code Managing Director, Dario Raciti, explained why Omnicom Media Group’s gaming practice doesn’t recommend...

September 4, 2025

Merlin Entertainments Set to Award Global Creative and Media Business

Merlin Entertainments has consolidated its global creative and media business with Omnicom, naming adam&eveDDB and Omnicom Media Group...

August 19, 2025

India Has Become a Central Pillar of Our Regional Strategy: Tony Harradine, OMG APAC CEO

With the increasing use of AI and automation, Harradine acknowledged the need to rethink the way agencies are...

August 15, 2025

Media Buying Briefing: AI’s impact on agency compensation is about to get bigger

As Holding companies and independents alike are collectively investing billions in architecture, tools and processes that leverage AI...

August 11, 2025

OMD’s New COO Is Rethinking the Role for a Changing Ad World

Ellen Griffin steps into a new role at the media agency focused on designing new operating models for...

August 5, 2025

Prime Video and Omnicom Deploy Robocouriers in LA for Eddie Murphy Movie

The Pickup, starring Eddie Murphy, Pete Davidson and Keke Palmer, premieres globally Aug. 6 on the streamer Adweek...

August 4, 2025

Transformational Ideas Vol 3 — Culture. Commerce. Content. Connection.

Omnicom Media Group introduces the third volume of Transformational Ideas. This latest volume is not just about observing...

July 29, 2025

“Clients Are Looking to Put a Fragmented World Back Together”

In a recent interview with leading Australian trade publication MI3, Omnicom Media Group CEO Florian Adamski shared his...

July 24, 2025

OMD Tops Global Media Agency Ranking

Omnicom Media Group Agency Outperforms the Industry for Billings Volume and Net Growth New York, NY (July 14,...

July 14, 2025

Omnicom Media Group Wraps Cannes As The Most Awarded And Innovative Media Holding Company With 83 Lions And Eight Game-changing Partnerships

OMG Agency OMD Is Named Media Network of the Year; PHD Takes Third Place. Group revealed collaborations with...

June 24, 2025

Omnicom Media Group Dominates Award Stage And Headlines During 2025 Cannes Lions

OMG Agency OMD Is Named Media Network of the Year; Sister Agency PHD Finishes Third. Group revealed eight...

June 19, 2025

Omnicom Wraps up its Cannes Lions Presence with a YouTube Livestream Partnership

Digiday reports on the final announcement from Omnicom’s four-day Cannes new series, revealing eight first-to-market partnerships that will...

June 19, 2025

Omnicom Strikes Partnerships with PayPal and X as its ‘Live’ Blitz at Cannes Lions Continues

Digiday reports on Day 3 of Omnicom’s four-day Cannes new series, revealing eight first-to-market partnerships that will help...

June 18, 2025

Omnicom Partners with Amazon and Meta to Build on Live Content and Live Shopping

Digiday reports on Day 2 of Omnicom’s four-day Cannes new series revealing eight first-to-market partnerships that will help...

June 17, 2025

Omnicom Strikes Partnerships at Cannes Lions with Disney and Walmart Around Harnessing Live

Digiday reports on the first two of the eight first-mover data partnerships that Omnicom will be revealing from...

June 16, 2025

Omnicom and Sky Media Launch Biddable Sports Marketplace

Omnicom Media Group and Sky Media have partnered to launch ‘Sports Surge’ – a new way for brands...

June 16, 2025

Chief Investment Officer Katie Klein Named to ADWEEK 50

The ADWEEK 50 of 2025: Industry Leaders at the Top of Their Game The people making a difference...

June 3, 2025

OMNICOM MEDIA GROUP TOPS Q1 NEW BUSINESS WINS

New York, NY (May 21, 2025) - Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC)...

May 21, 2025

Michael Piner Joins PHD USA as Chief Investment Officer

Reporting on the appointment of Mike Piner as PHD USA’s new Chief Investment Officer quotes CEO Mike Solomon,...

May 13, 2025

OMD Expands Boehringer Ingelheim Remit

Global pharmaceutical giant Boehringer Ingelheim has signed a new five-year contract with Omnicom's OMD, extending and expanding the...

May 13, 2025

Transformational Ideas Vol 2: Charting a Course for Marketing Leadership in 2025 and Beyond

OMG introduces the second volume of Transformational Ideas — insights designed to actively shape marketing strategies rather than...

April 24, 2025

Omnicom Media Group Consolidates Influencer Capabilities Under Creo Brand

Speaking to Campaign UK, OMG CEO Florian Adamski described the rationale for consolidating its influencer marketing capabilities globally...

April 17, 2025

Performics Chief Executive Sam Holt Joins OMG

Sam Holt, chief executive of Publicis Groupe’s Performics UK, has joined Omnicom Media Group UK as Chief Digital...

March 31, 2025

Omnicom Media Group Tops 2024 Total New Business Ranking With $7.7 Billion

COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play in a...

March 25, 2025

OMNICOM MEDIA GROUP AGENCY OMD TAKES TOP SLOT IN RECMA DIAGNOSTICS REPORT

FOR NINTH CONSECUTIVE EDITION, REINFORCING ITS LEAD IN THE MARKETPLACE NEW YORK, NY (March 20, 2025) -...

March 20, 2025

Omnicom Opens Its Tech Platform to Connect Microinfluencers With Big Brands

Adweek reports on the launch of a new AI-powered Creator Briefing tool in Omni that uses Google’s Gemini...

March 20, 2025

Transformational Ideas: A New Quarterly Marketing Roadmap from OMG

Transformational Ideas provides a practical roadmap for marketing leaders anticipating 2025 and beyond. Rather than merely noting trends,...

March 13, 2025

OMD Wins Big with Data-Driven New Business Strategy

When Chrissie Hanson was named U.S. CEO of OMD in 2022, she told Ad Age she anticipated “a...

March 10, 2025

Reaching Gen Z in unexpected places—how brands can win their attention

With social media advertising projected to reach $276.7 billion this year, according to February research from social media...

March 10, 2025

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in...

March 6, 2025

WITH NEW LEADERSHIP APPOINTMENTS, OMD EXPANDS ITS TALENT BENCH TO CREATE WHAT’S NEXT

Two Publicis executives are joining Omnicom Media Group agency OMD in what has become a game of agency musical...

March 5, 2025

A Standard-Bearer For Standards

What do toasters have in common with transparency and standards for online advertising? Quite a lot, actually, says Ben...

January 23, 2025

Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson

January 23, 2025

Commerce Media Is Pivoting to TV—Like Brand Advertising: OMD’s George Manas

January 23, 2025

Emergent Tech Boosts Full-Funnel Marketing on Open Web Says OMD’s Ben Hovaness

January 20, 2025

Here’s What Top Marketing Execs Learned at CES 2025

“We have more clients at CES than ever, which shows you something: Clients are seeking to understand how...

January 17, 2025

Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

Lifestyle Icon and original influencer Martha Stewart was the special guest at Omnicom Media Group’s Transformation Experience - ...

January 15, 2025

OMG EMEA CEO Dan Clays Talks to Campaign About Getting the Right Balance Between Global and Local

In an in-depth discussion with Campaign, Omnicom Media Group EMEA CEO, Dan Clays, offered his perspective on leading...

January 14, 2025

Kimberly-Clark Splits Global Creative and Media Among Interpublic, Omnicom, Publicis, and WPP

Kimberly-Clark has wrapped its massive global creative and media review, splitting responsibilities between Interpublic Group of Cos., Omnicom Group,...

January 13, 2025

Omnicom Media Group and Roku Partner on Viewer Search Data, Wrapping the holdco’s CES Moves

Omnicom Media Group wrapped up its CES series of first-mover data partnership announcements by revealing that it has...

January 9, 2025

Omnicom Media Group Expands its TikTok Relationship to Include Search Keyword Access

Building on a collaborative relationship that has included data deal to a commerce deal , Omnicom Media Group and TikTok...

January 8, 2025

Flywheel First Mover Deal with Amazon Ads Highlighted Day 2 of CES News Blitz

Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with...

January 8, 2025

Omnicom Media Group Hits CES with a Blitz of Search-Related Partnerships, Starting with Google

As it has done at most major media tentpole events the last few years, Omnicom and its media...

January 7, 2025

Omnicom Media Group Taps Katie Klein as Chief Investment Officer

Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as North America chief investment officer, it...

December 20, 2024

New COMvergence Report Projects Omnicom Media Group Outperforming Its Peers for Rate and Volume of Growth in 2024

OMG agency OMD Ranked #1 for Billings Volume and Net Growth Year-end projections drop weeks after Forrester Wave...

December 18, 2024

Media Buyers to Watch in 2025

By Parker Herren | December 09, 2024 OMG’s Anthony Dario was among the eight media professionals profiled by Adage...

December 11, 2024

Media Buying Briefing: A Tale of Two Reports (on Media Agencies)

SUMMARY: The media agency world, or at least its biggest players, received a vote of relative confidence from...

November 18, 2024

Every CEO Loves India, And For Good Reason,” Says Omnicom Media Group’s Florian Adamski

By Noor Fathima Warsia | Nov 12, 2024 In an interview with BW Businessworld, Florian Adamski, the global...

November 14, 2024

Omnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave Report

Summary: Jay Pattisall, VP and Lead Analyst at Forrester said OMG scored highest this year due to its...

November 14, 2024

New Independent Research Names Omnicom Media Group a Leader

REFERENCE CUSTOMERS NOTE THE GROUP’S TRANSPARENT BUSINESS PRACTICES, TRUSTWORTHY RELATIONSHIPS AND STRENGTH OF OMNI TECHNOLOGY FOR MEDIA AND...

November 12, 2024

OMG HAS A STELLAR NIGHT AT THE MEDIA WEEK AWARDS

Omnicom Media Group (OMG) outperformed the industry at the 2024 Campaign UK Media Week Awards, winning more trophies...

October 18, 2024

Omnicom Media Group Strikes Partnership with Snap for Creator Collaboration

By Michael Bürgi | October 3, 2024 SUMMARY - Digiday reports on a new partnership between Snap and Omnicom...

October 3, 2024

OMG IS THE MOST-AWARDED MEDIA GROUP AT THE M&M GLOBAL AWARDS

Omnicom Media Group has won more trophies than any other holding group at the M&M Global Awards 2024....

September 25, 2024

FRESH OFF ITS Q3 AMAZON WIN, OMNICOM MEDIA GROUP TOPS COMVERGENCE H1 REPORT WITH $5.3 BILLION IN TOTAL NEW BUSINESS WINS

OMG agencies PHD and OMD Leverage Agency as a Platform Model to Earn #1 and #2 Ranking Among...

September 23, 2024

PHD Raids EssenceMediacom For New Global Chief Operating Officer

By Beau Jackson PHD has named Vincent Rebeix as its first Global Chief Operating Officer, charged with driving...

September 11, 2024

Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP

By Bill Bradley & Kyle O’Brien | September 4, 2024

September 4, 2024

A Study on AI Motivates PHD to Create Generative Publishing Platform to Guide Omnicom Clients

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients By Michael Bürgi | ...

August 15, 2024

Women’s Sports In The Upfronts—How Ratings Momentum Impacted Negotiations

By Parker Herren | August 14, 2024 After record ratings for women’s March Madness, upfront sellers and buyers upped...

August 15, 2024

Mercedes-Benz extends contract with Team X early

by Mehrdad Amirkhizi Mercedes continues to rely on Omnicom’s Team X At BMW, the model with the customized...

August 8, 2024

Why Volkswagen Group stuck with Omnicom’s PHD and How Data Ownership Played a Role

Published on July 25, 2024. When Omnicom’s PHD won Volkswagen Group’s global media account in 2016 from WPP’s...

August 1, 2024

Omnicom Media Group Agencies Outperform For Growth Across All Four Regions

New Report Reveals OMG Is #1 For Growth in EMEA and LATAM, Leads the Industry in Digital Spend...

July 22, 2024

The Media Buying Industry Has to Figure Out Where to Put Creators

July 18, 2024

Horizont Agency Man Of The Year

by Mehrdad Amirkhizi and Juliane Paperlein | July 3 2024 Why Florian Adamski still keeps his own minutes Florian Adamski is...

July 10, 2024

Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a...

July 3, 2024

These are The Winners of The Year: Ulrich Klenke, Florian Adamski and Matthias Dang receive the HORIZONT Award

by Eva-Maria Schmidt | Thursday, 27 June 2024 Strategic foresight, visionary thinking, technical expertise and a consistent attitude:...

June 28, 2024

Omnicom Media Group Returned From Cannes as Most Honored Media Hold Co, Preferred Partner in Game-Changing Collaborations

OMG Agency OMD Named Media Network of the Year, with sister-shop PHD claiming second place Group revealed first-mover...

June 27, 2024

Are Marketers And Agencies Moving Fast Enough To Embrace AI?

by Steve McClellan PHD CEO Guy Marks was on the stage at Cannes discussing AI when he suddenly asked...

June 24, 2024

Amazon, TikTok, Instacart, and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca

CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The...

June 24, 2024

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