Transformational Ideas Vol 2: Charting a Course for Marketing Leadership in 2025 and Beyond

OMG introduces the second volume of Transformational Ideas — insights designed to actively shape marketing strategies rather than...

April 24, 2025

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Omnicom Media Group Consolidates Influencer Capabilities Under Creo Brand

Speaking to Campaign UK, OMG CEO Florian Adamski described the rationale for consolidating its influencer marketing capabilities globally...

April 17, 2025

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Performics Chief Executive Sam Holt Joins OMG

Sam Holt, chief executive of Publicis Groupe’s Performics UK, has joined Omnicom Media Group UK as Chief Digital...

March 31, 2025

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Omnicom Media Group Tops 2024 Total New Business Ranking With $7.7 Billion

COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play in a...

March 25, 2025

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OMNICOM MEDIA GROUP AGENCY OMD TAKES TOP SLOT IN RECMA DIAGNOSTICS REPORT

FOR NINTH CONSECUTIVE EDITION, REINFORCING ITS LEAD IN THE MARKETPLACE   NEW YORK, NY (March 20, 2025) -...

March 20, 2025

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Omnicom Opens Its Tech Platform to Connect Microinfluencers With Big Brands

Adweek reports on the launch of a new AI-powered Creator Briefing tool in Omni that uses Google’s Gemini...

March 20, 2025

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Transformational Ideas: A New Quarterly Marketing Roadmap from OMG

Transformational Ideas provides a practical roadmap for marketing leaders anticipating 2025 and beyond. Rather than merely noting trends,...

March 13, 2025

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OMD Wins Big with Data-Driven New Business Strategy

When Chrissie Hanson was named U.S. CEO of OMD in 2022, she told Ad Age she anticipated “a...

March 10, 2025

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Reaching Gen Z in unexpected places—how brands can win their attention

With social media advertising projected to reach $276.7 billion this year, according to February research from social media...

March 10, 2025

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AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in...

March 6, 2025

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WITH NEW LEADERSHIP APPOINTMENTS, OMD EXPANDS ITS TALENT BENCH TO CREATE WHAT’S NEXT

Two Publicis executives are joining Omnicom Media Group agency OMD in what has become a game of agency musical...

March 5, 2025

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A Standard-Bearer For Standards

What do toasters have in common with transparency and standards for online advertising? Quite a lot, actually, says Ben...

January 23, 2025

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Open Web Benefits Brands With Diverse Media, Marketing Partners: OMD’s Chrissie Hanson

January 23, 2025

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Commerce Media Is Pivoting to TV—Like Brand Advertising: OMD’s George Manas

January 23, 2025

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Emergent Tech Boosts Full-Funnel Marketing on Open Web Says OMD’s Ben Hovaness

January 20, 2025

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Here’s What Top Marketing Execs Learned at CES 2025

“We have more clients at CES than ever, which shows you something: Clients are seeking to understand how...

January 17, 2025

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Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

Lifestyle Icon and original influencer Martha Stewart was the special guest at Omnicom Media Group’s Transformation Experience - ...

January 15, 2025

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OMG EMEA CEO Dan Clays Talks to Campaign About Getting the Right Balance Between Global and Local

In an in-depth discussion with Campaign, Omnicom Media Group EMEA CEO, Dan Clays, offered his perspective on leading...

January 14, 2025

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Kimberly-Clark Splits Global Creative and Media Among Interpublic, Omnicom, Publicis, and WPP

Kimberly-Clark has wrapped its massive global creative and media review, splitting responsibilities between Interpublic Group of Cos., Omnicom Group,...

January 13, 2025

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Omnicom Media Group and Roku Partner on Viewer Search Data, Wrapping the holdco’s CES Moves

Omnicom Media Group wrapped up its CES series of first-mover data partnership announcements by revealing that it has...

January 9, 2025

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Omnicom Media Group Expands its TikTok Relationship to Include Search Keyword Access

Building on a collaborative relationship that has included data deal to a commerce deal , Omnicom Media Group and TikTok...

January 8, 2025

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Flywheel First Mover Deal with Amazon Ads Highlighted Day 2 of CES News Blitz

Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with...

January 8, 2025

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Omnicom Media Group Hits CES with a Blitz of Search-Related Partnerships, Starting with Google

As it has done at most major media tentpole events the last few years, Omnicom and its media...

January 7, 2025

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Omnicom Media Group Taps Katie Klein as Chief Investment Officer

Omnicom Media Group (OMG) is bringing on PHD exec Katie Klein as North America chief investment officer, it...

December 20, 2024

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New COMvergence Report Projects Omnicom Media Group Outperforming Its Peers for Rate and Volume of Growth in 2024

OMG agency OMD Ranked #1 for Billings Volume and Net Growth Year-end projections drop weeks after Forrester Wave...

December 18, 2024

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Media Buyers to Watch in 2025

By Parker Herren | December 09, 2024 OMG’s Anthony Dario was among the eight media professionals profiled by Adage...

December 11, 2024

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Media Buying Briefing: A Tale of Two Reports (on Media Agencies)

SUMMARY: The media agency world, or at least its biggest players, received a vote of relative confidence from...

November 18, 2024

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Every CEO Loves India, And For Good Reason,” Says Omnicom Media Group’s Florian Adamski

By Noor Fathima Warsia | Nov 12, 2024 In an interview with BW Businessworld, Florian Adamski, the global...

November 14, 2024

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Omnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave Report

Summary: Jay Pattisall, VP and Lead Analyst at Forrester said OMG scored highest this year due to its...

November 14, 2024

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New Independent Research Names Omnicom Media Group a Leader

REFERENCE CUSTOMERS NOTE THE GROUP’S TRANSPARENT BUSINESS PRACTICES, TRUSTWORTHY RELATIONSHIPS AND STRENGTH OF OMNI TECHNOLOGY FOR MEDIA AND...

November 12, 2024

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OMG HAS A STELLAR NIGHT AT THE MEDIA WEEK AWARDS

Omnicom Media Group (OMG) outperformed the industry at the 2024 Campaign UK Media Week Awards, winning more trophies...

October 18, 2024

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Omnicom Media Group Strikes Partnership with Snap for Creator Collaboration

By Michael Bürgi  | October 3, 2024 SUMMARY - Digiday reports on a new partnership between Snap and Omnicom...

October 3, 2024

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OMG IS THE MOST-AWARDED MEDIA GROUP AT THE M&M GLOBAL AWARDS

Omnicom Media Group has won more trophies than any other holding group at the M&M Global Awards 2024....

September 25, 2024

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FRESH OFF ITS Q3 AMAZON WIN, OMNICOM MEDIA GROUP TOPS COMVERGENCE H1 REPORT WITH $5.3 BILLION IN TOTAL NEW BUSINESS WINS

OMG agencies PHD and OMD Leverage Agency as a Platform Model to Earn  #1 and #2 Ranking Among...

September 23, 2024

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PHD Raids EssenceMediacom For New Global Chief Operating Officer

By Beau Jackson PHD has named Vincent Rebeix as its first Global Chief Operating Officer, charged with driving...

September 11, 2024

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Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP

By Bill Bradley & Kyle O’Brien | September 4, 2024

September 4, 2024

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A Study on AI Motivates PHD to Create Generative Publishing Platform to Guide Omnicom Clients

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients By Michael Bürgi  | ...

August 15, 2024

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Women’s Sports In The Upfronts—How Ratings Momentum Impacted Negotiations

By Parker Herren | August 14, 2024 After record ratings for women’s March Madness, upfront sellers and buyers upped...

August 15, 2024

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Mercedes-Benz extends contract with Team X early

by Mehrdad Amirkhizi Mercedes continues to rely on Omnicom’s Team X At BMW, the model with the customized...

August 8, 2024

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Why Volkswagen Group stuck with Omnicom’s PHD and How Data Ownership Played a Role

Published on July 25, 2024. When Omnicom’s PHD won Volkswagen Group’s global media account in 2016 from WPP’s...

August 1, 2024

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Omnicom Media Group Agencies Outperform For Growth Across All Four Regions

New Report Reveals OMG Is #1 For Growth in EMEA and LATAM, Leads the Industry in Digital Spend...

July 22, 2024

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The Media Buying Industry Has to Figure Out Where to Put Creators

July 18, 2024

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Horizont Agency Man Of The Year

by Mehrdad Amirkhizi and Juliane Paperlein | July 3 2024 Why Florian Adamski still keeps his own minutes Florian Adamski is...

July 10, 2024

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Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

 CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a...

July 3, 2024

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These are The Winners of The Year: Ulrich Klenke, Florian Adamski and Matthias Dang receive the HORIZONT Award

by Eva-Maria Schmidt | Thursday, 27 June 2024 Strategic foresight, visionary thinking, technical expertise and a consistent attitude:...

June 28, 2024

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Omnicom Media Group Returned From Cannes as Most Honored Media Hold Co, Preferred Partner in Game-Changing Collaborations

OMG Agency OMD Named Media Network of the Year, with sister-shop PHD claiming second place  Group revealed first-mover...

June 27, 2024

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Are Marketers And Agencies Moving Fast Enough To Embrace AI?

by Steve McClellan PHD CEO Guy Marks was on the stage at Cannes discussing AI when he suddenly asked...

June 24, 2024

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Amazon, TikTok, Instacart, and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca

CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The...

June 24, 2024

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Campaign Global Agency of the Year Awards 2023: Winners Revealed

UK shops and individuals emerged victorious in several categories at the inaugural ceremony this evening Omnicom Media Group...

June 14, 2024

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Omnicom’s Cannes Strategy Starts with Purchase-Path Research Showing Just How Much Has Changed

Published on By Michael Bürgi Omnicom, never known for being shy about commandeering attention away from bigger...

June 14, 2024

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Priceline Selects Omnicom’s PHD as Media AOR

Online travel agency conducted a three-month review By Adrianne Pasquarelli | June 12, 2024 Priceline has selected Omnicom Media...

June 12, 2024

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Creating a New Roadmap for the Modern Customer Journey

Published on By Joanna O'Connell and Xian Wang The following is an excerpt from the white paper Connected Commerce: A...

June 10, 2024

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Omnicom Media Group Earns Highest Effie Index Score

Published on June 07, 2024 The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks,...

June 7, 2024

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Cannes Lions Preview — AI, TikTok, Apple, and More Stories To Watch

By Garett Sloane Cannes Lions International Festival of Creativity is never a dull affair, even for a festival about...

June 6, 2024

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AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness

By Robert Williams Technological innovation is shaping the way advertisers buy media placements on multiple platforms, with tools...

May 28, 2024

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Consistency Will be Key as Women’s Sports Aim to Boost Viewership, Sponsor Support

By Mollie Cahillane | May 20, 2024 The momentum around women’s sports doesn’t start or stop with Caitlin Clark....

May 22, 2024

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Takeaways from the 2024 Upfronts: Maintaining the Status Quo

by Jessica Heygate | May 17, 2024 Nielsen panel remains primary currency as buyers chart familiar territory. Upfront presentations...

May 22, 2024

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Gap Inc. Selects Omnicom for Its Media Business Following Review

By Adrianne Pasquarelli | May 14, 2024. The news follows appointment of new CMO at Gap brand last week...

May 14, 2024

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ADWEEK’s Media All-Stars Are Embracing Changing Technology

By Kyle O’Brien & Olivia Morley & Aleda Stam OMG’s Michael Roca was among the 17 professions selected for Adweek’s 2024 Media...

May 14, 2024

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Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’

By Michael Roca A refresher on the stats about the growing majority in the U.S. before going into 2024...

May 14, 2024

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TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’

By Brian Steinberg Audiences may not be the only thing about TV that continues to shrink. Advertisers are...

May 13, 2024

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16 Next Gen Media Buyers to Know—and What They Want From TV Advertising

By Parker Herren | May 09, 2024 Up-and-coming ad buyers reveal what’s exciting them in the current media landscape...

May 9, 2024

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Lovesac Names Hearts & Science Media AOR

May 8,2024 | by Brandon Doerrer EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the...

May 8, 2024

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Sports Advertising Predictions—Top Trends to Watch in the TV Upfronts

By Parker Herren | May 02, 2024. 5 industry leaders weigh in on streaming sports, trending franchises and new ad...

May 6, 2024

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It’s Google’s World And Planners & Buyers Are Just Living In It

April 30th, 2024  | by Joe Mandese And by "world," I mean stack. If you really want to understand...

May 1, 2024

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David Yurman Names PHD Global Media Agency of Record

By Olivia Morely mSix&Partners (now T&Pm) previously held the jeweler's account David Yurman invited Havas, IPG and PMG...

April 24, 2024

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Firehouse Subs Overhauls Agency Roster With Orchard and PHD Among Winners

By Erika Wheless | April 23, 2024. The sandwich chain seeks specialized talent after parting ways with TRG This...

April 23, 2024

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OMD USA’s 2023 Performance Showcased in Campaign’s Annual Agency Performance Review

By Campaign US Staff OMD USA is honored to be one of just five agencies showcased in the...

April 11, 2024

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5 TV Upfront Predictions From Media Buyers

By Parker Herren | April 09, 2024 Continued contraction of spend in TV as well as upticks in digital...

April 9, 2024

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Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em

By Michael Bürgi | April 8, 2024 Are those drumbeats in the distance? In many ways that makes sense...

April 9, 2024

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Hearts & Science Tops 2023 Net New Business Ranking of Global Media Agency Networks

Omnicom Media Group Agency Added More than $1 Billon in New Business April 8, 2024 - As reported...

April 4, 2024

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How One Media Buyer Quietly Snatched Up 35% of Commercials in Iowa-LSU Women’s Basketball Game

Brian Steinberg The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may...

April 3, 2024

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Omnicom Media Group Ranked #1 for Net New Business for Second Consecutive Year

OMG’s Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked...

April 3, 2024

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NBCUniversal is rolling out generative AI-driven ads and says they perform up to 49% better in tests

Lucia Moses | Mar 20, 2024 NBCUniversal is rolling out gen AI-driven ads that pinpoint people based on...

March 20, 2024

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OMD Again Named Best Performing Global Media Network

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Seventh Consecutive Edition, Reinforcing Its Lead...

March 18, 2024

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How Attention-Guaranteed Media Buys Will Impact the Industry

By Olivia Morley OMD and Playground xyz leaders offer perspectives on the attention economy. The so-called attention economy is...

March 6, 2024

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Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson

< By Robert Williams LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to...

February 2, 2024

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PHD Retains HP’s Global Media Account

by Alison Weissbrot | January 31st, 2024 The retention continues a relationship that began in 2009. PHD has retained...

January 31, 2024

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Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan Pagliuca

  By Robert Williams LAS VEGAS – Two of the biggest areas of advertising growth are influencer...

January 25, 2024

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Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas

January 17th, 2024 | By Robert Andrews LAS VEGAS – Social media have sped up the proliferation of...

January 23, 2024

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Omnicom Co-Develops Creator Benchmarking Insights Across Meta’s Platforms

Michael Bürgi | January 12, 2024 Wrapping its blitz of moves with major social and commerce platforms to...

January 12, 2024

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Omnicom Makes Influencer-Driven First-Mover Deal with Amazon Posts API

Michael Bürgi | January 11, 2024 Omnicom’s made it a mission of sorts during CES 24 to cement...

January 11, 2024

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Omnicom Sets Creator-Based Audience Fusion Arrangement with YouTube

Michael Bürgi | January 10, 2024 Omnicom today will unveil a collaboration with Google as it continues its...

January 10, 2024

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Omnicom Partners with TikTok to Fold Influencers Into its Omni Platform

Michael Bürgi | January 9, 2024 The partnership follows an initial testing of proof-of-concept for audience-based planning for creator...

January 9, 2024

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Omnicom Highlights Influencers/Creators for Its CES Focus

The annual Consumer Electronics Show in Las Vegas has grown far past its tech- and gadget-heavy roots, to...

January 8, 2024

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‘We Pull Together Best Parts of Omnicom to Help Brands’: PHD’s Mike Solomon

SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace...

January 8, 2024

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Super Bowl in Las Vegas—What Marketers Should Know About Branding Opportunities Around the City

Brands will ‘go big’ as the big game ascends on the gambling and entertainment mecca, experts say ...

December 21, 2023

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OMG Ends 2023 Ranked #1 for Net New Business for the Second Consecutive Year, Earns 97% Retention Rate Among Existing Clients

OMG agencies OMD, Hearts & Science and PHD wrap the year achieving historic trifecta atop the agency ranking ...

December 20, 2023

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Media Buying Briefing: Omnicom Media Group’s CEO on the Economy, Fraud, the Quadropoly and ‘Agency as a Platform’

By Michael Bürgi This Media Buying Briefing covers the latest in agency news and media buying for Digiday+...

December 12, 2023

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Why DE&I and ROI Are Inextricably Linked for Brands, Now and Into the Future

By The List and Ad Age Studio 30 The next article in “The Modern CMO Playbook” tells hard...

December 7, 2023

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Annalect hires Accenture Song’s Lauren Walker as Chief Client Solutions Officer

By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling...

December 1, 2023

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Omnicom Media Group Ranked #1 for Q1-Q3 Incremental Billings Growth Among Global Media Management Groups

Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business,...

November 28, 2023

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Omnicom Media Group’s Florian Adamski Shares Plans to ‘Outgrow the Market’

By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as...

November 20, 2023

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PHD Global Head of Gaming & Experience Predicts Big Opportunities for Marketers in 2024

By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in...

November 16, 2023

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Why Omnicom Media Group Is Investing in Chief Media Officers

By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its...

November 16, 2023

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Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such...

November 2, 2023

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OMD Named Best Performing Global Media Network

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead...

October 30, 2023

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PHD Hires MediaMonks’ Melissa Wisehart as Chief Media Officer

By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of...

October 25, 2023

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Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model

Originally published by Adweek Olivia Morely Holding company agencies sprawl, rife with redundancies and complexity that leave...

October 17, 2023

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