Omnicom Media’s PHD agency has been named Agency of the Year and Agency Network of the Year at the 2025 Festival of Media North America Awards. The network was awarded [...]
December 12, 2025
As the majority of consumers see AI overviews as a single source of truth, Generative Engine Optimization (GEO) is becoming the new baseline for discoverability. New York, NY ( October 7, 2025) – A new report from Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), reveals the changing consumer behaviors and […]
Merlin Entertainments has consolidated its global creative and media business with Omnicom, naming adam&eveDDB and Omnicom Media Group agency OMD its creative and media agencies of record, respectively. Merlin Entertainments’ brands include Lastminute.com, London Eye, Madame Tussauds, Alton Towers, Thorpe Park, Chessington World of Adventures, The Dungeons, Sea Life, Legoland, Discovery Centres, the Blackpool Tower, […]
With the increasing use of AI and automation, Harradine acknowledged the need to rethink the way agencies are compensated. In a recent interview with India’s Storyboard 18, Tony Harradine offered insights a wide range of topics including: India as Priority Market for OMG “India has moved from being a challenger market to becoming a central […]
Two Publicis executives are joining Omnicom Media Group agency OMD in what has become a game of agency musical chairs between Publicis Groupe and Omnicom Group. Kim Einan will join OMD as Chief Strategy Officer, the same title she held at Starcom. Dan Rolli will serve as OMD’s Chief Investment Officer from Publicis’ Zenith, where he […]
By Parker Herren | December 09, 2024 OMG’s Anthony Dario was among the eight media professionals profiled by Adage for its look at buyers who are advancing innovation and driving business growth through creative media activation. ANTHONY DARIO Managing Director, Enterprise Partnerships, Omnicom Media Group Anthony Dario joined OMG in 2021, and his work spans media […]
