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A Study on AI Motivates PHD to Create Generative Publishing Platform to Guide Omnicom Clients

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients By Michael Bürgi | ...

August 15, 2024

Women’s Sports In The Upfronts—How Ratings Momentum Impacted Negotiations

By Parker Herren | August 14, 2024 After record ratings for women’s March Madness, upfront sellers and buyers upped...

August 15, 2024

Mercedes-Benz extends contract with Team X early

by Mehrdad Amirkhizi Mercedes continues to rely on Omnicom’s Team X At BMW, the model with the customized...

August 8, 2024

Omnicom Media Group Expands Its Partnership with Lumen, Further Advancing Attention-Based Planning Capabilities Across Its Regions

Omnicom Media Group (OMG) the media services division of leading global marketing and corporate communications holding company Omnicom Group...

August 5, 2024

Why Volkswagen Group stuck with Omnicom’s PHD and How Data Ownership Played a Role

Published on July 25, 2024. When Omnicom’s PHD won Volkswagen Group’s global media account in 2016 from WPP’s...

August 1, 2024

Omnicom Media Group Agencies Outperform For Growth Across All Four Regions

New Report Reveals OMG Is #1 For Growth in EMEA and LATAM, Leads the Industry in Digital Spend...

July 22, 2024

The Media Buying Industry Has to Figure Out Where to Put Creators

July 18, 2024

Horizont Agency Man Of The Year

by Mehrdad Amirkhizi and Juliane Paperlein | July 3 2024 Why Florian Adamski still keeps his own minutes Florian Adamski is...

July 10, 2024

Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a...

July 3, 2024

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A Study on AI Motivates PHD to Create Generative Publishing Platform to Guide Omnicom Clients

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Women’s Sports In The Upfronts—How Ratings Momentum Impacted Negotiations

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Mercedes-Benz extends contract with Team X early

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Omnicom Media Group Expands Its Partnership with Lumen, Further Advancing Attention-Based Planning Capabilities Across Its Regions

Read More

Why Volkswagen Group stuck with Omnicom’s PHD and How Data Ownership Played a Role

Read More

Omnicom Media Group Agencies Outperform For Growth Across All Four Regions

Read More

The Media Buying Industry Has to Figure Out Where to Put Creators

Read More

Horizont Agency Man Of The Year

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Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says

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